Draftfcb Names Kate Howe President of London Agency

Howe Joins New Management Team Composed of Mark Fiddes, Simon Calvert and Mark Young

Kate Howe has been appointed the new president of Draftfcb London. She will join the agency on July 6th.

Howe will manage the agency together with recently hired Mark Fiddes, Executive Creative Director, Simon Calvert, Head of Creative Business Solutions EME and Mark Young, COO/CFO.

“Kate is well-suited for this role,” said Alexei Orlov, Draftfcb Regional President for Europe and Middle East. “With Kate’s background on both agency and client side, her experience gives her the leading edge our agency is looking for. She has an in-depth understanding of clients’ needs as well as of the new breed agency we’ve been building by combining Draft and FCB three years ago.”

Howe was most recently managing director at Nitro Ltd., an integrated marketing agency where she merged three companies to create one bottom line. Previously, she served as group marketing director at Gala Coral Group where she was responsible for generating customer insights and the development of cost-effective marketing strategies. Her experience also includes roles as managing director at Leo Burnett and board director at AMV BBDO, both in London.

“I believe in the Draftfcb model,” said Howe. “It puts equal emphasis on the art of creativity and the science and math of marketing and accountability as represented by technology and analytics. Draftfcb provides an agnostic arena for clients to reach consumers in real time and change their behavior in measurable ways.”

About Draftfcb London
Launched in 2006, Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 136 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. Draftfcb employs 1200-plus multi-discipline professionals in London. Over the past several years, the U.K. agency has won more than 200 creative and strategic awards which are testament to the level of excellence in our work that is produced on behalf of 20-plus satisfied clients, including GM, SC Johnson, Beiersdorf, Heal’s, TDA, Post Office and The Dorchester Collection. The Draftfcb network spans 97 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). The agency’s global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice-chairman and worldwide chief creative officer; and Neil Miller, CFO. For more information, visit www.draftfcb.com.

Primary Contact:
Stephen Martincic
+44 (0)20 3048 0253
[email protected]

Secondary Contact:
Linda Bertolin
+44 (0)20 3048 0258
[email protected]