4A’s Transformation Conference Heads West to Los Angeles in 2017

Leading Executives in Advertising, Media, Marketing, Creative Industries and Technology to Convene April 2-5, 2017

MIAMI — (March 24, 2016) — Today, the 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the J.W. Marriott in Los Angeles from April 2-5, 2017.

Transformation is the must-attend 4A’s event, recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories to navigate the transformation of those industries. In 2015, Adweek named it one of the 10 conferences every digital marketer should consider attending.

Transformation 2016, which was focused on leadership, innovation and the ever-evolving media landscape, took place in Miami this past week and featured high-profile speakers including VICE’s Shane Smith, WPP’s founder Sir Martin Sorrell, Facebook’s Carolyn Everson, Chairman and CEO of Publicis Groupe, Maurice Lévy, CEO of DDB, Wendy Clark, Marla Kaplowitz, CEO of MEC North America, LinkedIn’s Jann Martin Schwarz, Linda Yaccarino, with NBCUniversal, Kathleen Brookbanks, Chief Operating Officer at OMD, and Kim Stone with the Heat Group, among numerous others.

“This year’s Transformation conference was the biggest and best yet—with truly innovative speakers discussing the future of news, television, agency/client relationships. Creativity and technology, and keeping advertising relevant, among so many other engaging topics that addressed how rapidly our industry is evolving,” said Nancy Hill, President and Chief Executive Officer of the 4A’s. “I hope everyone will mark their calendars for the 2017 event in L.A. Not only will we continue to build on the success of the conference and attract top-notch speakers and panelists, we’ll be celebrating the 4A’s 100th anniversary, so it will be an exciting event.”

The 4A’s wishes to thank this year’s sponsors, speakers and attendees; all videos, images and content from Transformation 2016 are available on the 4A’s website: http://transformation.aaaa.org/.

About 4A’s Transformation

Transformation is a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories to navigate the rapid transformation of those industries. This year the conference—bigger and better than ever—took place in Miami, March 21-24, 2016; the event drew more than 1,000 industry players.

About the 4A’s

The 4A’s is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry’s most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A’s at www.aaaa.org.

Contact:
Samantha Wolf
Havas PR
Tel. 646-515-3574
Samantha.Wolf@havas.com