4A's Benefits designs, manages, and monitors benefits and insurance programs exclusively for 4A's members. The Foundation grants scholarships to multicultural students studying advertising at the college and graduate school levels as an effort to increase diversity among the country’s advertising agencies. Ad-ID is a Web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media. Founded by the AAAA in 2004, Advertising Week is a weeklong celebration of the economic and cultural impact of advertising in the United States. To improve and strengthen the advertising agency business in the United States by counseling members on operations and management, ... We hold that a responsibility of advertising agencies is to be a constructive force in business and that advertising agencies must recognize an obligation, not only to their clients, but to the public, the media they employ, and to each other.
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