4A's Diversity Programs are intended to increase the representation of multicultural professionals at all levels of the agency business to better produce advertising that reflects the changing ethnic and racial balance of the consumer population of the United States.

Pursuit of Passion: Diversity in Advertising
The short film “Pursuit of Passion: Diversity in Advertising” -- created in partnership by the 4A's and the VCU BrandCenter -- aims to inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing.

Multicultural Advertising Intern Program
Since 1973, MAIP has helped jumpstart the careers of more than 1,900 African-American, Asian-American, Latino-American, Native-American, multiracial and multiethnic aspiring advertising professionals.

Scholarship Programs
Through the 4A's Foundation, scholarships are granted to students of diverse ethnic backgrounds at post-graduate portfolio schools in an effort to increase diversity of thought and talent in agencies.

Center for Excellence in Advertising
The Center for Excellence in Advertising at Howard University will serve to eliminate barriers and identify opportunities to achieve a more diverse industry workforce at middle to senior management levels.