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Advocacy & Policy 

As a leader in the marketing communications industry, it is the duty of the 4A's to not just counsel members and share insights on management and agency operations, but also to work as a dynamic force with government, lobbying groups, and other trade associations.

The Association accomplishes these goals through the dedicated staff of our Washington, DC office, by promoting diversity and inclusion at all levels of agency business, by representing members in negotiations with unions and talent, and by partnering with other trade associations and groups to promote the positive aspects of the industry.

Latest Headlines

Advertising Community Heads to the White House to Talk Big Data and Privacy
Mar. 13, 2014 | AdWeek

White House Pushes Forward on Combatting Patent Trolls: Calls on Congress to finish the job
Feb. 20, 2013 | AdWeek

Major Agency CEOs Come Out Against Ad Tax Deduction Limits:
Letter from 4A's board is a departure for group

Dec. 11, 2013 | AdWeek

Bipartisan Patent Troll Bill Easily Passes House: Senate is next
Dec. 5, 2013 | AdWeek

Don't Let Congress Scale Back the Ad-Expense Deduction
Nov. 21, 2013 | AdAge

In This Section

Diversity
4A's Diversity Programs increase the representation of multicultural professionals in the industry, to better produce advertising that reflects the changing balance of the consumer population.

Government Relations
The 4A’s Washington Office represents the interests of 4A’s members as well as of the advertising industry as a whole.



My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
> Register Today

4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Super early registration ends July 10.
> Learn More

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4A's Jay Chiat Awards 2015

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