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Management Matters 

The 4A's Agency Management Services division provides consulting and advisory services to member agencies on a variety of management-related topics. Compensation is an issue of particular concern to our members, and many of these resources are available online.

These resources include guidelines and best practices; surveys on methodology, rates, and client perceptions; negotiating and intellectual property.

In This Section

Guide to Agency Compensation
Value-based pricing. Cost plus. The never-ending negotiations between agency and client feature an endless array of terminology and pricing theories. Is your agency getting paid what it is worth?

Industry/Member Surveys
The 4A's conducts and sponsors numerous surveys throughout the year on topics relevant to the business, including closer looks at the state of the industry, agency costs, employee salaries and benefits and new business trends.

New Business
4A's Agency Management Services provides industry thought leadership, develops and promotes best practices, and offers consultative services to member organizations and their staff.

Agency management and marketing-related resources, including lists of consultants and suppliers, forms and contract templates, and a databank of agency job descriptions.

Position Papers
The 4A's periodically publishes Position Papers on important advertising- and management-related topics. These Papers are presented as best practice guidance for members and the entire marketing-communications industry.

Scope of Work Planning
The 4A’s and Michael Farmer, CEO of Farmer & Company LLC, provides guidance on best practices and illustrative examples of how to design, structure, implement, assess and report critical agency work output information.

The Recession
To assist our members, the 4A’s has compiled the following management best practices, media guidelines, and cutting-edge research related to the recession, all in one convenient location.

My Notebook

My Notebook

PR Forum:
24/7 Always On Communications

May 14 | JWT, NYC
The industry’s top journalists, agencies and brand managers will convene for an open conversation about what's going on and what's next.
> Learn More

NY Seminar:
Strategy For Account Managers

May 15 | NYC
Send your account managers to improve their new business pitches and gain digital strategy insights.
> Learn More

More Seminars & Webinars
Spring 2014 | Nationwide
We have dozens of professional development events scheduled...
> View All Events

Mobile Media Summit Upfront
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