In This Section
Is your agency getting paid what it is worth? The 4A's remains a leader in working for its members, providing guidance, materials, and resources to ensure agencies receive maximum value for quality product.
The 4A's conducts and sponsors numerous surveys throughout the year on topics relevant to the business, including closer looks at the state of the industry, agency costs, employee salaries and benefits, and new business trends.
4A's Agency Management Services provides industry thought leadership, develops and promotes best practices, and offers consultative services to member organizations and their staff.
Administration & Operations
An extensive collection of resources, including contracts and related provisions, sample forms and policies, financial benchmarks, information on project management, intellectual property, media audits, patents -- and hundreds of agency job descriptions.
Position Papers & Guidance Directives
The 4A's periodically publishes position papers on important advertising and manuracturing-related topics. These are presented as best practice guidance for members and the entire marketing-communications industry.