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Media Matters 

The 4A's is charged with a wide array of responsibilities related to the planning and buying of media within the marketing communications landscape. Through its Media Services Division, the 4A's:

  • Counsels members who seek advice and information.
  • Establishes discounts with vendors for various products and services used by media departments at member agencies.
  • Manages eleven media committees.
  • Consults with our Washington, DC office on governmental issues and actions that involve the media industry.
  • Compiles Directory of Media Software.
  • Conducts surveys of interest to members.
  • Acts as official liaison on various industry boards and committees.

Best Practices

Guidelines for National TV Buying and Stewardship Audits

In the Bookstore

4A's Communities

4A's Media Committees discuss business on all topics Media.

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Forms & Contracts

Templates for more productive negotiations.

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In This Section

The 11 4A's Marketing and Media Communities encompass areas that range from medium-specific (e.g., print media) to cross-media (e.g., entertainment marketing) to media disciplinary (media measurement).

Forms and Contracts
Templates of contracts and forms that members can utilize in their negotiations with clients and interested parties.

Information Exchanges
The 4A's occasionally conducts informal "Information Exchanges" among smaller groups or communities. These quick surveys are usually narrowly focused on specific topics of interest to 4A’s members.

My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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