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Research Essentials 


An extensive collection of industry statistics, original research documents, best practices, and surveys on important industry topics.

If you don't find what you're looking for here, please contact us at research@aaaa.org or call and speak to one of our information specialists at 212-682-2500 for further assistance.

In This Section

Advertising, Marketing + Media
Advertising, marketing, brand building, media and international markets

Agency Business
Number of agencies, employment data, client relations, agency operations, agency business trends

Consumers
Consumer behavior, media habits, and market segments, including multicultural, women, mature market, etc.

Digital
Digital advertising, marketing and media; Social media; Digital agencies; Analytics and metrics

Industries
Insights into sales, trends, top competitors, and much more.



My Notebook

My Notebook

4A's Talent@2030:
The Business of People & Culture

Aug 11–12 | NYC
Agency talent executives should join us for the first talent leadership conference of its kind, featuring keynote speaker Cindy Gallop and more!
> Learn More

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On). Early registration rate ends July 31.
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Early registration rate ends Sept. 30.
> Learn More

4A's CreateTech
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