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Research Essentials 


An extensive collection of industry statistics, original research documents, best practices, and surveys on important industry topics.

If you don't find what you're looking for here, please contact us at research@aaaa.org or call and speak to one of our information specialists at 212-682-2500 for further assistance.

In This Section

Advertising, Marketing + Media
Advertising, marketing, brand building, media and international markets

Agency Business
Number of agencies, employment data, client relations, agency operations, agency business trends

Consumers
Consumer behavior, media habits, and market segments, including multicultural, women, mature market, etc.

Digital
Digital advertising, marketing and media; Social media; Digital agencies; Analytics and metrics

Industries
Insights into sales, trends, top competitors, and much more.



My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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