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Member Bulletins 

Title Date Subject Views
Media-Related 2011 Recap 02/03/2012 Media Buying; Media Planning 183
Production Matters | Reminder: Unauthorized Commercial Use of Olympic Designations Is Prohibited 02/02/2012 Production & Traffic 323
Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters 01/26/2012 503
Production Matters | SAG + AFTRA Signatory Obligations: Successor Liability 01/24/2012 Production & Traffic 570
Research Insights | Netsize Guide: Truly Mobile 01/12/2012 Advertising Industry; Digital & Interactive; Information Technology; Media Buying; Media Planning; Research 1485
Media Matters | Search Campaign Performance Tips 01/10/2012 Media Buying; Media Planning 1371
Research Insights | B2B Social Marketing 12/15/2011 Account Management; Research 2002
Production Matters | Models Must Be Paid No Later Than the Last Day of a Photo Shoot 12/13/2011 Production & Traffic 1209
Results of 4A’s 2010 Television Production Cost Survey 12/06/2011 Advertising Industry; Production & Traffic 1011
Media Matters | Media Information at the 4A’s Web Site 11/28/2011 About the AAAA; Media Buying; Media Planning 1149
4A's New Business Guidance: Amended Ownership and Search Agreement Position Papers 11/08/2011 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; New Business 1532
Research Insights | Understanding Gen Y 10/27/2011 Account Planning; Creative; Data Analysis; Media Buying; Media Planning; Research 2077
Media Policy Committee Industry Best Practice Recommendation 10/26/2011 Advertising Industry; Diversity; Media Buying; Media Planning; Vendors 1378
Media Matters | Media Inflation Rates: 2012 Outlook 10/20/2011 Account Management; Data Analysis; Digital & Interactive; Media Buying; Media Planning 2247
ANA/4A's Guidelines for Agency Search 10/03/2011 Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management 4929
4A's Competitive Edge Series at Advertising Week 09/20/2011 About the AAAA; Advertising Industry; Agency Management; Diversity 1653
4A’s Agency Patent Risk Guidance | Indemnification and Limitations on Liability 09/14/2011 Advertising Industry; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 1808
Record Year for 4A's Workers' Compensation Program Policyholders 08/22/2011 Agency Management 1539
Research Insights | Mobile Barcode Best Practices 08/16/2011 Creative; Digital & Interactive; Digital Initiatives; Media Buying; Production & Traffic 2783
What Does the New Debt Ceiling Agreement Mean to Your Business? 08/01/2011 About the AAAA; Advertising Industry; Agency Finance; Agency Management; Government & Lobbying 3383
Media Matters | 4A’s Out-of-Home Media Committee Guidelines 07/25/2011 Advertising Industry; Media Buying; Media Planning 1909
Analysis of Agency Costs Report Completed 07/20/2011 Agency Compensation; Agency Management 3045
Eugene H. Kummel, 4A's Chairman, 1980–1981 06/29/2011 About the AAAA; Advertising Industry 2336
Research Insights | Using What We Know Today to Help Internet Advertising Reach Its Full Potential 06/28/2011 Advertising Industry; Agency Management; Creative; Data Analysis; Digital & Interactive; Media Planning 2477
Research Insights | Insightful? Or Just Interesting? 06/15/2011 Account Management; Account Planning; Creative; Research 2689
Broadcast Traffic Matters | Update from FOX Broadcasting 06/14/2011 Production & Traffic 1790
Talent Matters | IUSC Update 05/31/2011 Advertising Industry; Production & Traffic 2578
Media Matters | 4A’s “Best Practices Guidelines for National TV Buying and Stewardship Audits” Released 05/25/2011 Account Management; Agency Management; Media Buying; Media Planning 2100
4A’s Guidance: Post-Review Feedback 05/05/2011 Advertising Industry; Account Management; Agency Finance; Agency Management 2801
Media Matters | 4A’s Advisory Regarding New FCC Requirement of Stations 04/27/2011 Advertising Industry; Agency Finance; Diversity; Media Buying; Media Planning 1783
Research Insights: Observations from the 2011 Transformation Conference 04/21/2011 About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Management; Diversity; Human Resources 2402
The 4A's Introduces "Fresh Press" 04/18/2011 About the AAAA; Research 2029
New 4A’s Publication:”Advertising Metrics and ROI: A Guide to Improving Agency Accountability and Effectiveness” 04/11/2011 Agency Management; Data Analysis; Digital & Interactive; Marketing; Media Buying; Media Planning; Research 4708
4A's Guidance: Patent Infringement Risk Management 03/29/2011 About the AAAA; Advertising Industry; Agency Management; Digital & Interactive; Information Technology 2883
Media Matters | Yearly Recap 02/22/2011 Advertising Industry; Media Buying; Media Planning; Research 2495
My Notebook
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My Notebook

Transformation LA 2012
The 4A's Mobile App
A best practices report, produced by the ANA and the 4A's
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