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Member Bulletins 

Title Date Subject Views
2016 SAG-AFTRA Commercials Contracts - Memorandum of Agreements (MOA's) and Drafting Agreements 04/14/2016 Advertising Industry 523
New Business Activity & Resources Survey Report 04/12/2016 New Business 381
Media Inflation Rates: Outlook 2016 - REVISED 04/11/2016 Advertising Industry; Media Buying; Media Measurement; Media Planning 442
Joint Policy Committee of the ANA and 4A's and SAG-AFTRA Reach Tentative Agreement on Successor Contracts 04/04/2016 Advertising Industry; Production & Traffic 412
Joint Policy Committee and SAG-AFTRA Extend Contracts 04/01/2016 Advertising Industry; Production & Traffic 272
Former 4A’s Chairman Louis Hagopian Dies on January 9, 2016 at the age of 90 03/18/2016 About the AAAA 422
4A's MSA Guidance: Data Security - The Rules of the Road 03/01/2016 Advertising Industry; Information Technology 1377
Voters Most Influenced by Debates and TV/Print News Reporting 02/29/2016 Advertising Industry 843
The 4A's Issues 'Transparency Guiding Principles of Conduct' 01/28/2016 Advertising Industry; Media Buying; Media Planning; New Business 4651
ANA/4A's Agency Reviews for Project Work Guidance Considerations 01/28/2016 Advertising Industry 1739
4A's Guidance Paper: The Myth of The Working vs Non-Working Ratio 01/07/2016 Advertising Industry; Agency Finance; Agency Management 1691
The Creative Impulse: Defending Pharma and Health DTC 01/04/2016 Advertising Industry; Government & Lobbying 1137
POV: Designing a Mobile Ad Campaign 11/25/2015 Advertising Industry; Creative; Mobile 3144
POV: Approaching the Shift to Mobile—Search 10/27/2015 Advertising Industry; Account Planning; Mobile 2305
Statement of Nancy Hill, President and Chief Executive Officer of the 4A’s 10/20/2015 About the AAAA; Advertising Industry; Account Management; Media Buying; Media Measurement 2717
2015 Jay Chiat Short List 09/09/2015 Account Planning; Research 2095
POV: HTML5 Industry Adoption 08/06/2015 Advertising Industry; Digital & Interactive; Media Buying; Media Measurement; Media Planning; Research 2728
4A's Publication | Strong Link Between Advertising and Stock Value 08/03/2015 Advertising Industry; Agency Finance; Agency Management; Research 1866
4A's Management Matters 08/03/2015 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Human Resources; Public Relations; Research 2085
$9.6 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 07/28/2015 About the AAAA; Agency Compensation; Agency Finance; Agency Management; Human Resources 2029
4A's 2015 Labor Hourly Billing Rate Survey Report 07/06/2015 Account Management; Agency Compensation; Agency Finance; Research 23466
4A's Position Paper on Agency Compensation 07/06/2015 Account Management; Agency Compensation; Agency Finance; Agency Management; Research 9226
Research Insights Newsletter 06/09/2015 Advertising Industry; Agency Management; Data Analysis; Media Measurement; New Business; Research 2799
Statista Added to 4A's Suite of Research Databases 05/27/2015 Research 1043
POV: Why It’s Time to “Mobile-ize” Our Workforce 04/23/2015 Advertising Industry; Mobile; Research 3904
POV: The New Mobile Tech Stack 04/23/2015 Advertising Industry; Mobile; Research 2806
Open Letter From the ANA, 4A's, and IAB Concerning Measurement 03/31/2015 Advertising Industry; Media Measurement; Media Planning 3305
POV: The Transformative Potential of Programmatic Buying 03/24/2015 Advertising Industry; Media Buying; Media Measurement 7644
POV: Data-Driven Video 03/18/2015 Advertising Industry; Media Measurement 4482
POV: Local Television Diaries - The Neglected Methodology 03/02/2015 Advertising Industry; Media Buying; Media Measurement; Media Planning 6296
ANA-4A's Joint Policy Committee Town Hall Meeting 02/23/2015 About the AAAA; Advertising Industry; Employee Compensation; Human Resources; Production & Traffic 1942
Announcing BLAST, Borrell’s Local Ad Spending Tracker, from 4A’s Research Services 02/12/2015 Account Management; Media Buying; Media Planning; Research 2521
4A's Guidance | Allocation of Risk, Indemnification & Limitations on Liability 01/20/2015 Advertising Industry; Account Management; Agency Finance; Agency Management; Research 1647
4A's Guidance: Safe Sleep Advertising 12/15/2014 Advertising Industry; Creative; Marketing; Public Relations 2033
Research Insights | Focus on the Right Metrics 12/10/2014 Media Buying; Media Planning; Research 2112
Research Insights | The Impact Of Multi-Platform Media On Opinion Leaders 11/19/2014 Advertising Industry; Account Management; Account Planning; Media Buying; Media Planning; Research 2596
Stuart Upson, 4A’s Chairman, 1979-1980 11/06/2014 About the AAAA 1494
Impact of Election Results on 4A's Members 11/05/2014 Advertising Industry; Government & Lobbying 1987
4A's FAQs | Agency Overhead and Profits 10/30/2014 Advertising Industry 8584
Media Inflation Rates: Outlook 2015 10/24/2014 Media Buying; Media Planning; Research 5676
4A's Client Audit Guidance 10/16/2014 Agency Compensation; Agency Finance; Agency Management 23069
4A's Jay Chiat Award Winners 2014 10/06/2014 Account Planning 1882
4A's Jay Chiat Awards Short List 2014 09/17/2014 Account Planning; Research 721
$10.6 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders 08/13/2014 Agency Finance; Agency Management; Human Resources 3314
Advertising Agency Salaries: A Few Things You May Not Know 08/11/2014 Advertising Industry; Agency Finance; Agency Management; Human Resources 3487
2014 Employee Compensation Study Available 07/31/2014 Account Management; Agency Compensation; Agency Finance; Agency Management 4511
JPC-AFM 2014-2017 Commercials Agreement: Summary and Memorandum of Agreement 06/30/2014 About the AAAA; Advertising Industry; Creative; Human Resources; Production & Traffic 2923
Ralph W. Rydholm, 4A’s Chairman, 1997-1998 06/27/2014 About the AAAA 2137
SAG-AFTRA Commercials Contract -Residual Payments for Get TV - Bulletin# 7646 06/20/2014 Advertising Industry; Creative; Employee Compensation; Human Resources 2216
Research Insights | Highlights from the 2014 PR Forum 06/17/2014 Public Relations; Research 5883
4A's Data Security Awareness Guidance 06/16/2014 Advertising Industry; Account Management; Agency Management; Digital & Interactive; Government & Lobbying 22873
JPC Authorizers and direct signatories to the JPC-AFM Television and Radio Commercial Announcements Agreement - Bltn# 7642JPC 06/13/2014 About the AAAA; Advertising Industry; Human Resources; Production & Traffic 2205
ANA-4A's JPC NYC Town Hall Meeting 6-25-14 Bulletin # 7640JPC 06/10/2014 About the AAAA; Advertising Industry; Human Resources 2578
Research Insights from 4A's Transformation 2014 05/15/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Data Analysis; Digital & Interactive; Events; Information Technology; Marketing; New Business; Research 8969
A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon 05/13/2014 Advertising Industry; Production & Traffic 1813
4A's Agency Performance Incentive Compensation Survey Reports Findings 05/09/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Management; Research 6787
SAG-AFTRA 2013 Commercials Contracts - Clarifications 04/22/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources; Production & Traffic 4793
ANA-4A’s JPC Seminar-Los Angeles 4-29-14 SAG-AFTRA 2013 Commercials Contracts 04/15/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources 4440
SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting 04/03/2014 About the AAAA; Advertising Industry; Media Buying; Media Planning; Production & Traffic 2852
Arbitrator Finds for SAG-AFTRA in Allocation Dispute 04/01/2014 Advertising Industry; Production & Traffic 2913
JPC SAG-AFTRA: Residual Payments for THIS TV and Antenna TV 03/26/2014 Advertising Industry; Production & Traffic 1534
JPC SAG-AFTRA Commercials Contract: Update on Running Footage-Drivers 03/24/2014 About the AAAA; Advertising Industry; Production & Traffic 1634
Research Insights | College Marketing 101 02/28/2014 Account Management; Account Planning; Media Buying; Media Planning; Research 5903
Research Insights | Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behavior 02/19/2014 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Media Buying; Media Planning; Research 5099
JPC Reminder: Ad-ID Compliance – SAG-AFTRA Commercials Contracts 02/10/2014 Advertising Industry; Production & Traffic 3578
PC-American Federation of Musicians (AFofM) Commercials Contract Negotiation 02/07/2014 Advertising Industry; Production & Traffic 3207
GIG, Your Global Innovations Gateway | Exclusively for 4A's Members 01/17/2014 Account Management; Account Planning; Agency Management; Creative 4982
American Humane Association Issues New Fee for Service Guidelines 01/15/2014 Advertising Industry; Production & Traffic 3632
Edward Noonan Ney, 4A's Chairman, 1977–1978 01/13/2014 About the AAAA; Advertising Industry 3579
Paul C. Harper, Jr., 4A's Chairman 1983-1984 12/19/2013 About the AAAA 3302
4A's Analysis of Agency Costs Report Available 12/03/2013 Account Management; Agency Finance; Agency Management 6355
Research Insights | Highlights from the 2013 4A’s Strategy Festival, “Strategy &” 11/19/2013 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Research 2207
4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information 11/14/2013 About the AAAA; Advertising Industry; Agency Finance; Agency Management 7069
JPC AFofM Commercials Agreement - Notice of Expiration 2-14-14 11/14/2013 Advertising Industry; Production & Traffic 3165
Research Insights | The "Fanboy" Millennial (More than Meets the Eye) 11/13/2013 Account Management; Account Planning; Creative; Research 6983
AFofM Commercials Contract Term Extended through 2/14/14 11/11/2013 Advertising Industry; Production & Traffic 2727
Research Insights | The Meaningful Brand—How Strong Brands Make More Money 11/05/2013 Account Management; Account Planning; Marketing; Research 5256
Research Insights | Highlights from CreateTech 2013: Left Brain Meets Right Brain 10/23/2013 Advertising Industry; Creative; Data Analysis; Digital & Interactive; Research 8522
New York State Extends Labor Law Protections to Child Print Models 10/23/2013 Advertising Industry; Production & Traffic 4088
2012 Total Compensation | Confidential Study Available to 4A's Members 10/14/2013 Agency Compensation; Agency Finance; Agency Management 5177
SAG-AFTRA Corporate/Educational Non-Broadcast Contracts 10/10/2013 Advertising Industry; Production & Traffic 3992
Research Insights | Consumer Behavior in the BRICS 10/09/2013 Advertising Industry; Account Planning; Agency Management; Marketing; Media Buying; Media Planning; Research 6009
Media Matters | Media Inflation Rates: 2014 Outlook 10/01/2013 Advertising Industry; Media Buying; Media Planning; Research 5273
ANA/4A’s Agency Selection Briefing Guidance 09/23/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 8136
2013 Jay Chiat Short List 09/20/2013 About the AAAA; Account Planning 9599
Research Insights: Degrees and Dynamics of Affluent Consumers 08/27/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 7341
Agency Social Media Monitoring and Reporting Survey 08/14/2013 About the AAAA; Advertising Industry; Data Analysis; Research 8037
4A's Agency Billing Practices and Client Payment Terms Survey Report 08/06/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance 9820
JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts 08/06/2013 Advertising Industry; Production & Traffic 3095
$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders 08/05/2013 About the AAAA; Agency Finance 2448
SAG-AFTRA 2013 Commercials Contracts-New Exhibits/Contract Forms 07/02/2013 Advertising Industry; Production & Traffic 5979
Two Follow-Up Items: SAG-AFTRA 2013 Commercials Contracts 06/28/2013 Advertising Industry; Production & Traffic 4432
ANA-4A’s JPC Seminar-Boston: SAG-AFTRA 2013 Commercials Contracts 06/27/2013 Advertising Industry; Media Buying; Media Planning 4424
Patrick McGrath, 1998–1999 4A's Chairman 06/26/2013 About the AAAA 2180
ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts 06/05/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 3449
SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ 06/04/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 4222
SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available 06/03/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 5197
4A's Patent Guidance 05/31/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 7251
Research Insights | Corporate Branding 05/15/2013 Advertising Industry; Research 4028
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