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Member Bulletins 

Title Date Subject Views
Research Insights Newsletter 06/09/2015 Advertising Industry; Agency Management; Data Analysis; Media Measurement; New Business; Research 815
Statista Added to 4A's Suite of Research Databases 05/27/2015 Research 179
POV: Why It’s Time to “Mobile-ize” Our Workforce 04/23/2015 Advertising Industry; Mobile; Research 1451
POV: The New Mobile Tech Stack 04/23/2015 Advertising Industry; Mobile; Research 684
Open Letter From the ANA, 4A's, and IAB Concerning Measurement 03/31/2015 Advertising Industry; Media Measurement; Media Planning 1067
POV: The Transformative Potential of Programmatic Buying 03/24/2015 Advertising Industry; Media Buying; Media Measurement 3600
POV: Data-Driven Video 03/18/2015 Advertising Industry; Media Measurement 1711
POV: Local Television Diaries - The Neglected Methodology 03/02/2015 Advertising Industry; Media Buying; Media Measurement; Media Planning 2843
ANA-4A's Joint Policy Committee Town Hall Meeting 02/23/2015 About the AAAA; Advertising Industry; Employee Compensation; Human Resources; Production & Traffic 691
Announcing BLAST, Borrell’s Local Ad Spending Tracker, from 4A’s Research Services 02/12/2015 Account Management; Media Buying; Media Planning; Research 1737
4A's Guidance | Allocation of Risk, Indemnification & Limitations on Liability 01/20/2015 Advertising Industry; Account Management; Agency Finance; Agency Management; Research 11282
4A's Guidance: Safe Sleep Advertising 12/15/2014 Advertising Industry; Creative; Marketing; Public Relations 718
Research Insights | Focus on the Right Metrics 12/10/2014 Media Buying; Media Planning; Research 1387
Research Insights | The Impact Of Multi-Platform Media On Opinion Leaders 11/19/2014 Advertising Industry; Account Management; Account Planning; Media Buying; Media Planning; Research 1842
Stuart Upson, 4A’s Chairman, 1979-1980 11/06/2014 About the AAAA 565
Impact of Election Results on 4A's Members 11/05/2014 Advertising Industry; Government & Lobbying 1077
4A's FAQs | Agency Overhead and Profits 10/30/2014 Advertising Industry 7785
Media Inflation Rates: Outlook 2015 10/24/2014 Media Buying; Media Planning; Research 4035
4A's Client Audit Guidance 10/16/2014 Agency Compensation; Agency Finance; Agency Management 7204
4A's Jay Chiat Award Winners 2014 10/06/2014 Account Planning 577
4A's Jay Chiat Awards Short List 2014 09/17/2014 Account Planning; Research 721
$10.6 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders 08/13/2014 Agency Finance; Agency Management; Human Resources 1471
Advertising Agency Salaries: A Few Things You May Not Know 08/11/2014 Advertising Industry; Agency Finance; Agency Management; Human Resources 1873
2014 Employee Compensation Study Available 07/31/2014 Account Management; Agency Compensation; Agency Finance; Agency Management 2952
JPC-AFM 2014-2017 Commercials Agreement: Summary and Memorandum of Agreement 06/30/2014 About the AAAA; Advertising Industry; Creative; Human Resources; Production & Traffic 2131
Ralph W. Rydholm, 4A’s Chairman, 1997-1998 06/27/2014 About the AAAA 1324
SAG-AFTRA Commercials Contract -Residual Payments for Get TV - Bulletin# 7646 06/20/2014 Advertising Industry; Creative; Employee Compensation; Human Resources 1231
Research Insights | Highlights from the 2014 PR Forum 06/17/2014 Public Relations; Research 4241
4A's Data Security Awareness Guidance 06/16/2014 Advertising Industry; Account Management; Agency Management; Digital & Interactive; Government & Lobbying 19403
JPC Authorizers and direct signatories to the JPC-AFM Television and Radio Commercial Announcements Agreement - Bltn# 7642JPC 06/13/2014 About the AAAA; Advertising Industry; Human Resources; Production & Traffic 1250
ANA-4A's JPC NYC Town Hall Meeting 6-25-14 Bulletin # 7640JPC 06/10/2014 About the AAAA; Advertising Industry; Human Resources 1520
Research Insights from 4A's Transformation 2014 05/15/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Data Analysis; Digital & Interactive; Events; Information Technology; Marketing; New Business; Research 6597
A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon 05/13/2014 Advertising Industry; Production & Traffic 1161
4A's Agency Performance Incentive Compensation Survey Reports Findings 05/09/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Management; Research 4235
SAG-AFTRA 2013 Commercials Contracts - Clarifications 04/22/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources; Production & Traffic 2940
ANA-4A’s JPC Seminar-Los Angeles 4-29-14 SAG-AFTRA 2013 Commercials Contracts 04/15/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources 2941
SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting 04/03/2014 About the AAAA; Advertising Industry; Media Buying; Media Planning; Production & Traffic 2145
Arbitrator Finds for SAG-AFTRA in Allocation Dispute 04/01/2014 Advertising Industry; Production & Traffic 1762
JPC SAG-AFTRA: Residual Payments for THIS TV and Antenna TV 03/26/2014 Advertising Industry; Production & Traffic 950
JPC SAG-AFTRA Commercials Contract: Update on Running Footage-Drivers 03/24/2014 About the AAAA; Advertising Industry; Production & Traffic 958
Research Insights | College Marketing 101 02/28/2014 Account Management; Account Planning; Media Buying; Media Planning; Research 4693
Research Insights | Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behavior 02/19/2014 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Media Buying; Media Planning; Research 4219
JPC Reminder: Ad-ID Compliance – SAG-AFTRA Commercials Contracts 02/10/2014 Advertising Industry; Production & Traffic 2827
PC-American Federation of Musicians (AFofM) Commercials Contract Negotiation 02/07/2014 Advertising Industry; Production & Traffic 2369
GIG, Your Global Innovations Gateway | Exclusively for 4A's Members 01/17/2014 Account Management; Account Planning; Agency Management; Creative 3506
American Humane Association Issues New Fee for Service Guidelines 01/15/2014 Advertising Industry; Production & Traffic 2457
Edward Noonan Ney, 4A's Chairman, 1977–1978 01/13/2014 About the AAAA; Advertising Industry 2727
Paul C. Harper, Jr., 4A's Chairman 1983-1984 12/19/2013 About the AAAA 2479
4A's Analysis of Agency Costs Report Available 12/03/2013 Account Management; Agency Finance; Agency Management 4741
Research Insights | Highlights from the 2013 4A’s Strategy Festival, “Strategy &” 11/19/2013 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Research 431
4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information 11/14/2013 About the AAAA; Advertising Industry; Agency Finance; Agency Management 5061
JPC AFofM Commercials Agreement - Notice of Expiration 2-14-14 11/14/2013 Advertising Industry; Production & Traffic 2459
Research Insights | The "Fanboy" Millennial (More than Meets the Eye) 11/13/2013 Account Management; Account Planning; Creative; Research 4836
AFofM Commercials Contract Term Extended through 2/14/14 11/11/2013 Advertising Industry; Production & Traffic 1965
Research Insights | The Meaningful Brand—How Strong Brands Make More Money 11/05/2013 Account Management; Account Planning; Marketing; Research 4241
Research Insights | Highlights from CreateTech 2013: Left Brain Meets Right Brain 10/23/2013 Advertising Industry; Creative; Data Analysis; Digital & Interactive; Research 6543
New York State Extends Labor Law Protections to Child Print Models 10/23/2013 Advertising Industry; Production & Traffic 2913
2012 Total Compensation | Confidential Study Available to 4A's Members 10/14/2013 Agency Compensation; Agency Finance; Agency Management 3676
SAG-AFTRA Corporate/Educational Non-Broadcast Contracts 10/10/2013 Advertising Industry; Production & Traffic 3055
Research Insights | Consumer Behavior in the BRICS 10/09/2013 Advertising Industry; Account Planning; Agency Management; Marketing; Media Buying; Media Planning; Research 4509
Media Matters | Media Inflation Rates: 2014 Outlook 10/01/2013 Advertising Industry; Media Buying; Media Planning; Research 4338
ANA/4A’s Agency Selection Briefing Guidance 09/23/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 5912
2013 Jay Chiat Short List 09/20/2013 About the AAAA; Account Planning 8464
Research Insights: Degrees and Dynamics of Affluent Consumers 08/27/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 6506
Agency Social Media Monitoring and Reporting Survey 08/14/2013 About the AAAA; Advertising Industry; Data Analysis; Research 6251
4A's Agency Billing Practices and Client Payment Terms Survey Report 08/06/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance 7082
JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts 08/06/2013 Advertising Industry; Production & Traffic 2441
$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders 08/05/2013 About the AAAA; Agency Finance 1812
SAG-AFTRA 2013 Commercials Contracts-New Exhibits/Contract Forms 07/02/2013 Advertising Industry; Production & Traffic 4871
Two Follow-Up Items: SAG-AFTRA 2013 Commercials Contracts 06/28/2013 Advertising Industry; Production & Traffic 3283
ANA-4A’s JPC Seminar-Boston: SAG-AFTRA 2013 Commercials Contracts 06/27/2013 Advertising Industry; Media Buying; Media Planning 3762
Patrick McGrath, 1998–1999 4A's Chairman 06/26/2013 About the AAAA 1544
ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts 06/05/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 2804
SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ 06/04/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 3137
SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available 06/03/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 3818
4A's Patent Guidance 05/31/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 4813
Research Insights | Corporate Branding 05/15/2013 Advertising Industry; Research 3127
4A’s Guidance | Agency Opportunity Screening Criteria 04/25/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Creative; Digital Initiatives; New Business 8714
AfofM Pension Payment Adjustment Effective May 1, 2013 04/15/2013 Advertising Industry; Media Buying; Production & Traffic 4102
Summary of Revisions: SAG-AFTRA 2013-2016 Commercials Contracts//Seminar-Webinar 4-16-13 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 3981
Seminar/Webinar for SAG-AFTRA 2013-2016 Commercials Contracts 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 4663
4A's Client Compensation | Best Practices Do's and Don'ts 03/27/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 5606
SAG-AFTRA and JPC Statement Regarding Commercials Contracts Extension and Continuing Negotiations 03/26/2013 Advertising Industry 1781
Media Matters | 2013 Recap 03/08/2013 About the AAAA; Advertising Industry; Media Buying; Media Planning 4694
2013 O'Toole Award Finalists -- Creative & Media 03/05/2013 About the AAAA; Creative 6897
New 4A's Website Feature Provides Members with a Wealth of Research Tools 03/03/2013 Account Management; Account Planning; Research 4584
Research Insights | 2013 Planning Horizons Report 02/22/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 5341
4A’s “Agency Best Practices: Project-Based Assignments” Guidance 01/29/2013 Account Management; Agency Compensation; Agency Finance; Agency Management 19187
4A’s Client PR Committee Releases Survey Results 01/24/2013 Advertising Industry; Account Management; Agency Management; Public Relations 2477
Results of 4A's 2011 Television Production Cost Survey 01/22/2013 Advertising Industry; Production & Traffic 23075
Update on Right to Work States Re SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts 01/15/2013 Advertising Industry; Production & Traffic 7
AFofM Contract Extension 2012-2013: Commercial Announcements Agreement 01/11/2013 Advertising Industry; Media Buying; Production & Traffic 2075
SAG-AFTRA 2013 Commercials Contract Negotiations: Prudent Planning 12/14/2012 Advertising Industry; Media Buying; Production & Traffic 2196
Foundation, Inc. and Operation Jumpstart Award $100,000 in Scholarships to Aspiring Multicultural Advertising Art Directors and Copywriters 12/13/2012 About the AAAA; Advertising Industry; Diversity; Human Resources; Students & Educators 4408
SAG-AFTRA 2013 Commercials Contract Negotiations:Notice of Withdrawal/Notice of Termination 12/12/2012 Advertising Industry; Media Buying; Production & Traffic 2698
Research Insights from the 2012 4A’s Strategy Festival 12/05/2012 Advertising Industry; Account Planning; Research 2935
Media Rating Council Advisory on the Viewable Impression Standard 11/19/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 4478
The 4A’S Welcomes Four Additional Firms to the 4A’s Legal Consultation Program 11/07/2012 Agency Management 5136
JPC-SAG-AFTRA Clearinghouse Initiative 11/07/2012 Advertising Industry; Production & Traffic 4066
Media Matters | Updated “Media Resources Discounted for 4A’s Members” Information Now Available 11/06/2012 About the AAAA; Media Buying; Media Planning 2664
The 4A’s Takes Position on “Do-Not-Track” 10/16/2012 About the AAAA; Advertising Industry; Government & Lobbying 7050
Research Insights | Innovation & New Product Forecasts 10/08/2012 Account Management; Account Planning; Public Relations; Research 5641
Media Matters | Media Inflation Rates: 2013 Outlook 09/28/2012 Advertising Industry; Media Buying; Media Planning 5611
Media Matters | Ad-Supported Video on Demand Directory Is Now Available 09/27/2012 Media Buying; Media Planning 4711
Media Matters | 4A’s “Best Practices Guidelines for Digital Media Audits” Released 09/24/2012 Advertising Industry; Media Buying; Media Planning 3393
2012 Jay Chiat Awards | The Short List 09/20/2012 Advertising Industry; Account Planning; Creative 8387
Project Management Matters | Managing Global/Virtual Account Teams 08/21/2012 Advertising Industry; Agency Management 4880
New 4A's Publication | "How to Build a Training Program at Your Agency" 08/15/2012 Agency Management; Human Resources; Students & Educators 6032
$10.1 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 08/07/2012 Agency Compensation; Agency Finance 4558
SAG-AFTRA Residual Payments for Bounce TV 08/06/2012 Advertising Industry; Production & Traffic 5
4A’s 2012 Labor Hourly Billing Rate Survey Report: Now Available 08/02/2012 Account Planning; Agency Compensation; Agency Finance; Agency Management 16815
Research Insights | Defining Brand Identity 07/25/2012 Account Management; Account Planning; Creative 3970
Performer Union Matters | AFofM Commercial Announcements Agreement 2009-2012 Expiration Notice 07/17/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 2694
Performer Union Matters | Digital Advertising Measurement Project 07/10/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 3415
Research Insights | Millennial Grocery Shoppers: Meet Your Newest Consumer 07/09/2012 Account Management; Account Planning; Research 6313
My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
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4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
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4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Super early registration ends July 10.
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4A's Jay Chiat Awards 2015

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