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Member Bulletins 

Title Date Subject Views
SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting 04/03/2014 About the AAAA; Advertising Industry; Media Buying; Media Planning; Production & Traffic 631
Arbitrator Finds for SAG-AFTRA in Allocation Dispute 04/01/2014 Advertising Industry; Production & Traffic 150
JPC SAG-AFTRA: Residual Payments for THIS TV and Antenna TV 03/26/2014 Advertising Industry; Production & Traffic 56
JPC SAG-AFTRA Commercials Contract: Update on Running Footage-Drivers 03/24/2014 About the AAAA; Advertising Industry; Production & Traffic 52
Research Insights | College Marketing 101 02/28/2014 Account Management; Account Planning; Media Buying; Media Planning; Research 1824
Research Insights | Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behavior 02/19/2014 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Media Buying; Media Planning; Research 1390
JPC Reminder: Ad-ID Compliance – SAG-AFTRA Commercials Contracts 02/10/2014 Advertising Industry; Production & Traffic 986
PC-American Federation of Musicians (AFofM) Commercials Contract Negotiation 02/07/2014 Advertising Industry; Production & Traffic 705
GIG, Your Global Innovations Gateway | Exclusively for 4A's Members 01/17/2014 Account Management; Account Planning; Agency Management; Creative 1252
American Humane Association Issues New Fee for Service Guidelines 01/15/2014 Advertising Industry; Production & Traffic 1023
Edward Noonan Ney, 4A's Chairman, 1977–1978 01/13/2014 About the AAAA; Advertising Industry 1046
Paul C. Harper, Jr., 4A's Chairman 1983-1984 12/19/2013 About the AAAA 1100
4A's Analysis of Agency Costs Report Available 12/03/2013 Account Management; Agency Finance; Agency Management 2362
Research Insights | Highlights from the 2013 4A’s Strategy Festival, “Strategy &” 11/19/2013 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Research 4258
4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information 11/14/2013 About the AAAA; Advertising Industry; Agency Finance; Agency Management 2125
JPC AFofM Commercials Agreement - Notice of Expiration 2-14-14 11/14/2013 Advertising Industry; Production & Traffic 1380
Research Insights | The "Fanboy" Millennial (More than Meets the Eye) 11/13/2013 Account Management; Account Planning; Creative; Research 1545
AFofM Commercials Contract Term Extended through 2/14/14 11/11/2013 Advertising Industry; Production & Traffic 711
Research Insights | The Meaningful Brand—How Strong Brands Make More Money 11/05/2013 Account Management; Account Planning; Marketing; Research 1508
Research Insights | Highlights from CreateTech 2013: Left Brain Meets Right Brain 10/23/2013 Advertising Industry; Creative; Data Analysis; Digital & Interactive; Research 2750
New York State Extends Labor Law Protections to Child Print Models 10/23/2013 Advertising Industry; Production & Traffic 1425
2012 Total Compensation | Confidential Study Available to 4A's Members 10/14/2013 Agency Compensation; Agency Finance; Agency Management 1477
SAG-AFTRA Corporate/Educational Non-Broadcast Contracts 10/10/2013 Advertising Industry; Production & Traffic 1279
Research Insights | Consumer Behavior in the BRICS 10/09/2013 Advertising Industry; Account Planning; Agency Management; Marketing; Media Buying; Media Planning; Research 1819
Media Matters | Media Inflation Rates: 2014 Outlook 10/01/2013 Advertising Industry; Media Buying; Media Planning; Research 556
ANA/4A’s Agency Selection Briefing Guidance 09/23/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 2245
2013 Jay Chiat Short List 09/20/2013 About the AAAA; Account Planning 6276
Research Insights: Degrees and Dynamics of Affluent Consumers 08/27/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 3726
Agency Social Media Monitoring and Reporting Survey 08/14/2013 About the AAAA; Advertising Industry; Data Analysis; Research 3243
4A's Agency Billing Practices and Client Payment Terms Survey Report 08/06/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance 3915
JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts 08/06/2013 Advertising Industry; Production & Traffic 1024
$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders 08/05/2013 About the AAAA; Agency Finance 802
SAG-AFTRA 2013 Commercials Contracts-New Exhibits/Contract Forms 07/02/2013 Advertising Industry; Production & Traffic 2927
Two Follow-Up Items: SAG-AFTRA 2013 Commercials Contracts 06/28/2013 Advertising Industry; Production & Traffic 2068
ANA-4A’s JPC Seminar-Boston: SAG-AFTRA 2013 Commercials Contracts 06/27/2013 Advertising Industry; Media Buying; Media Planning 2228
Patrick McGrath, 1998–1999 4A's Chairman 06/26/2013 About the AAAA 730
ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts 06/05/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 1718
SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ 06/04/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 1714
SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available 06/03/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 1994
4A's Patent Guidance 05/31/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 1790
Research Insights | Corporate Branding 05/15/2013 Advertising Industry; Research 494
2013 Employee Compensation Study Completed 05/10/2013 Advertising Industry; Agency Compensation 2392
4A’s Guidance | Agency Opportunity Screening Criteria 04/25/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Creative; Digital Initiatives; New Business 3943
AfofM Pension Payment Adjustment Effective May 1, 2013 04/15/2013 Advertising Industry; Media Buying; Production & Traffic 2878
Summary of Revisions: SAG-AFTRA 2013-2016 Commercials Contracts//Seminar-Webinar 4-16-13 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 2251
Seminar/Webinar for SAG-AFTRA 2013-2016 Commercials Contracts 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 2881
4A's Client Compensation | Best Practices Do's and Don'ts 03/27/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 2690
SAG-AFTRA and JPC Statement Regarding Commercials Contracts Extension and Continuing Negotiations 03/26/2013 Advertising Industry 794
Media Matters | 2013 Recap 03/08/2013 About the AAAA; Advertising Industry; Media Buying; Media Planning 3269
2013 O'Toole Award Finalists -- Creative & Media 03/05/2013 About the AAAA; Creative 4432
New 4A's Website Feature Provides Members with a Wealth of Research Tools 03/03/2013 Account Management; Account Planning; Research 2047
Research Insights | 2013 Planning Horizons Report 02/22/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 2756
4A’s “Agency Best Practices: Project-Based Assignments” Guidance 01/29/2013 Account Management; Agency Compensation; Agency Finance; Agency Management 15755
4A’s Client PR Committee Releases Survey Results 01/24/2013 Advertising Industry; Account Management; Agency Management; Public Relations 202
Results of 4A's 2011 Television Production Cost Survey 01/22/2013 Advertising Industry; Production & Traffic 17267
Update on Right to Work States Re SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts 01/15/2013 Advertising Industry; Production & Traffic 7
AFofM Contract Extension 2012-2013: Commercial Announcements Agreement 01/11/2013 Advertising Industry; Media Buying; Production & Traffic 1069
SAG-AFTRA 2013 Commercials Contract Negotiations: Prudent Planning 12/14/2012 Advertising Industry; Media Buying; Production & Traffic 1207
Foundation, Inc. and Operation Jumpstart Award $100,000 in Scholarships to Aspiring Multicultural Advertising Art Directors and Copywriters 12/13/2012 About the AAAA; Advertising Industry; Diversity; Human Resources; Students & Educators 3079
SAG-AFTRA 2013 Commercials Contract Negotiations:Notice of Withdrawal/Notice of Termination 12/12/2012 Advertising Industry; Media Buying; Production & Traffic 1255
Research Insights from the 2012 4A’s Strategy Festival 12/05/2012 Advertising Industry; Account Planning; Research 435
Media Rating Council Advisory on the Viewable Impression Standard 11/19/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 2991
The 4A’S Welcomes Four Additional Firms to the 4A’s Legal Consultation Program 11/07/2012 Agency Management 2996
JPC-SAG-AFTRA Clearinghouse Initiative 11/07/2012 Advertising Industry; Production & Traffic 2836
Media Matters | Updated “Media Resources Discounted for 4A’s Members” Information Now Available 11/06/2012 About the AAAA; Media Buying; Media Planning 1800
The 4A’s Takes Position on “Do-Not-Track” 10/16/2012 About the AAAA; Advertising Industry; Government & Lobbying 4375
Research Insights | Innovation & New Product Forecasts 10/08/2012 Account Management; Account Planning; Public Relations; Research 3124
Media Matters | Media Inflation Rates: 2013 Outlook 09/28/2012 Advertising Industry; Media Buying; Media Planning 4151
Media Matters | Ad-Supported Video on Demand Directory Is Now Available 09/27/2012 Media Buying; Media Planning 3042
Media Matters | 4A’s “Best Practices Guidelines for Digital Media Audits” Released 09/24/2012 Advertising Industry; Media Buying; Media Planning 2470
2012 Jay Chiat Awards | The Short List 09/20/2012 Advertising Industry; Account Planning; Creative 6124
Project Management Matters | Managing Global/Virtual Account Teams 08/21/2012 Advertising Industry; Agency Management 2782
New 4A's Publication | "How to Build a Training Program at Your Agency" 08/15/2012 Agency Management; Human Resources; Students & Educators 3325
$10.1 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 08/07/2012 Agency Compensation; Agency Finance 3514
SAG-AFTRA Residual Payments for Bounce TV 08/06/2012 Advertising Industry; Production & Traffic 5
4A’s 2012 Labor Hourly Billing Rate Survey Report: Now Available 08/02/2012 Account Planning; Agency Compensation; Agency Finance; Agency Management 10844
Research Insights | Defining Brand Identity 07/25/2012 Account Management; Account Planning; Creative 3112
Performer Union Matters | AFofM Commercial Announcements Agreement 2009-2012 Expiration Notice 07/17/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 1891
Performer Union Matters | Digital Advertising Measurement Project 07/10/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 2290
Research Insights | Millennial Grocery Shoppers: Meet Your Newest Consumer 07/09/2012 Account Management; Account Planning; Research 3526
Media Matters | Why Agencies Need Audited Circulation for Business-to-Business Media 07/02/2012 Media Buying; Media Planning 3601
Media Matters | Discount for Digital Place-based Advertising Association's (DPAA) Conference 06/21/2012 Advertising Industry; Media Buying; Media Planning 2581
Survey Results | Ending the Agency Talent Rotisserie 06/18/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Human Resources 3575
2012-2013 4A’s Board of Directors Announced 06/14/2012 About the AAAA; Advertising Industry; Agency Management 4188
Media Matters | 4A’s Out-of-Home Media Committee Requests Vendor Compliance 06/12/2012 Media Planning; New Business; Vendors 2340
Alfred J. Seaman, 4A's Chairman, 1967–1968 06/11/2012 About the AAAA; Advertising Industry 2187
Media Matters | Statement of Best Practices to Address Online Piracy and Counterfeiting 06/01/2012 About the AAAA; Advertising Industry; Government & Lobbying; Media Buying; Media Planning 8916
Research Insights | Observations from the 4A’s 2012 PR Conference 05/24/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Creative; Public Relations; Research 434
Media Matters | 4A’s National TV/Radio Committee: Q & A on Nielsen’s Extended Screen and On Demand C3 Measurements 05/22/2012 Advertising Industry; Media Buying; Media Planning 5470
Media Matters | How Agencies Are Planning to Deal with Political Advertising This Year 05/18/2012 Advertising Industry; Media Buying; Media Planning 8257
Research Insights | B2B Purchase Influencers and Opinion Leaders 05/16/2012 Account Management; Account Planning; Research 3726
Media Matters | 4A’s Print Media Committee Urges More Transparency and Accountability for Digital Extensions 05/09/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 4565
Media Matters | Video Without Borders: Fluidity = Equality? 05/02/2012 Advertising Industry; Digital & Interactive; Media Buying; Media Planning 3143
Research Insights | Observations from Transformation LA 2012 04/26/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management; Creative; Digital & Interactive; Digital Initiatives; Media Buying; Media Planning; Research 549
Pinterest Redux |To Pin or Not to Pin…That Is the Question 04/24/2012 Advertising Industry; Creative 3190
Media Matters | The Business Elite Executive Summary 04/23/2012 Account Planning; Media Buying; Media Planning 3388
Do You Have an Advertising-Related Legal Question? 04/16/2012 Account Management; Agency Management 3222
Media Matters | Super-PACS, Battleground States Will Up-End the 2012 Media Season 04/12/2012 Government & Lobbying; Media Buying; Media Planning 3462
Media Matters | Radio Reinvention 04/04/2012 Advertising Industry; Media Buying; Media Planning 2955
Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers 04/02/2012 Creative; Production & Traffic 2775
Research Insights | Marketing to Moms 03/28/2012 Account Management; Account Planning; Research 3951
How Brands Can Use Pinterest Without Breaking the Law 03/22/2012 3433
Human Resource Matters | Training in Agencies 03/21/2012 Advertising Industry; Agency Management; Human Resources 2251
Client Data Security 03/16/2012 Advertising Industry; Account Management; Agency Management; Human Resources; Information Technology 1880
2012 O’Toole Awards Finalists 03/16/2012 Creative 4866
Media Matters | The 2011 Mendelsohn Affluent Survey 03/15/2012 Account Planning; Media Buying; Media Planning; Research 2615
Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties 03/13/2012 Production & Traffic 2486
Union Performer Matters | Right to Work States — Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts) 03/13/2012 Production & Traffic 2158
Media Matters | POV: Making Sense of Current Local TV Market Measurement 03/08/2012 Media Buying; Media Planning 2320
4A’s Agency Compensation Summit—Program Content 03/07/2012 Account Management; Agency Compensation; Agency Finance; Agency Management 1790
Media Matters | 4A’s Set-Top Box Vendors Survey Results 03/02/2012 Media Buying; Media Planning 2204
Media Matters | Updated Directory of Media Software Released 03/01/2012 Media Buying; Media Planning 1910
4A's Launches Patent Website 02/28/2012 About the AAAA; Digital & Interactive; Digital Initiatives; Government & Lobbying 2012
A Message from 4A's President-CEO Nancy Hill | Important White House Announcement 02/23/2012 About the AAAA; Advertising Industry; Government & Lobbying; Information Technology 2995
Research Insights | Best Practices: Engaging Millennials with Advertising 02/21/2012 Advertising Industry; Account Planning; Creative; Research 4900
Media-Related 2011 Recap 02/03/2012 Media Buying; Media Planning 3766
Production Matters | Reminder: Unauthorized Commercial Use of Olympic Designations Is Prohibited 02/02/2012 Production & Traffic 2906
Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters 01/26/2012 2718
Production Matters | SAG + AFTRA Signatory Obligations: Successor Liability 01/24/2012 Production & Traffic 3384
Research Insights | Netsize Guide: Truly Mobile 01/12/2012 Advertising Industry; Digital & Interactive; Information Technology; Media Buying; Media Planning; Research 4307
Media Matters | Search Campaign Performance Tips 01/10/2012 Media Buying; Media Planning 3390
Research Insights | B2B Social Marketing 12/15/2011 Account Management; Research 6087
Production Matters | Models Must Be Paid No Later Than the Last Day of a Photo Shoot 12/13/2011 Production & Traffic 5310
Results of 4A’s 2010 Television Production Cost Survey 12/06/2011 Advertising Industry; Production & Traffic 3215
Media Matters | Media Information at the 4A’s Web Site 11/28/2011 About the AAAA; Media Buying; Media Planning 2679
4A's New Business Guidance: Amended Ownership and Search Agreement Position Papers 11/08/2011 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; New Business 3734
Research Insights | Understanding Gen Y 10/27/2011 Account Planning; Creative; Data Analysis; Media Buying; Media Planning; Research 4922
Media Policy Committee Industry Best Practice Recommendation 10/26/2011 Advertising Industry; Diversity; Media Buying; Media Planning; Vendors 5130
Media Matters | Media Inflation Rates: 2012 Outlook 10/20/2011 Account Management; Data Analysis; Digital & Interactive; Media Buying; Media Planning 5613
ANA/4A's Guidelines for Agency Search 10/03/2011 Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management 30677
4A's Competitive Edge Series at Advertising Week 09/20/2011 About the AAAA; Advertising Industry; Agency Management; Diversity 4202
4A’s Agency Patent Risk Guidance | Indemnification and Limitations on Liability 09/14/2011 Advertising Industry; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 4514
Record Year for 4A's Workers' Compensation Program Policyholders 08/22/2011 Agency Management 3060
Research Insights | Mobile Barcode Best Practices 08/16/2011 Creative; Digital & Interactive; Digital Initiatives; Media Buying; Production & Traffic; Research 364
What Does the New Debt Ceiling Agreement Mean to Your Business? 08/01/2011 About the AAAA; Advertising Industry; Agency Finance; Agency Management; Government & Lobbying 5161
Media Matters | 4A’s Out-of-Home Media Committee Guidelines 07/25/2011 Advertising Industry; Media Buying; Media Planning 4735
Analysis of Agency Costs Report Completed 07/20/2011 Agency Compensation; Agency Management 7329
Eugene H. Kummel, 4A's Chairman, 1980–1981 06/29/2011 About the AAAA; Advertising Industry 6389
Research Insights | Using What We Know Today to Help Internet Advertising Reach Its Full Potential 06/28/2011 Advertising Industry; Agency Management; Creative; Data Analysis; Digital & Interactive; Media Planning; Research 368
Research Insights | Insightful? Or Just Interesting? 06/15/2011 Account Management; Account Planning; Creative; Research 5505
Broadcast Traffic Matters | Update from FOX Broadcasting 06/14/2011 Production & Traffic 3364
Talent Matters | IUSC Update 05/31/2011 Advertising Industry; Production & Traffic 4956
Media Matters | 4A’s “Best Practices Guidelines for National TV Buying and Stewardship Audits” Released 05/25/2011 Account Management; Agency Management; Media Buying; Media Planning 5649
4A’s Guidance: Post-Review Feedback 05/05/2011 Advertising Industry; Account Management; Agency Finance; Agency Management 7142
Media Matters | 4A’s Advisory Regarding New FCC Requirement of Stations 04/27/2011 Advertising Industry; Agency Finance; Diversity; Media Buying; Media Planning 3354
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