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4A's Bulletins

Media-Related 2011 Recap

February 03, 2012

In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.

Production Matters | Reminder: Unauthorized Commercial Use of Olympic Designations Is Prohibited

February 02, 2012

The unauthorized commercial use of any Olympic trademarks, logos or symbols, as well as any conduct tending to suggest any connection with the Olympics or the United States Olympic Committee (USOC), is prohibited.

Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters

January 26, 2012

With the Internet now an integral part of everyday life, recent illicit online activity has become a center of attention and concern for many. Team that with ever-evolving technologies and you have a recipe for “knock-off industry.”

Production Matters | SAG + AFTRA Signatory Obligations: Successor Liability

January 24, 2012

The 4A’s frequently receives inquiries from members who are signatories to the SAG and AFTRA TV and Radio Commercials Contracts regarding signatory obligations under the contracts in the event of a sale or a merger of an advertiser or agency.

Research Insights | Netsize Guide: Truly Mobile

January 06, 2012

The 4A’s has partnered with Netsize to offer you a free download of “The Netsize Guide by Gemalto: Truly Mobile,” a comprehensive reference work on the state of mobile technology and its impact on business and society.

Agency News

Subway Assigns US Digital Duties to MediaCom

February 07, 2012

MediaCom has been awarded digital media responsibilities in the US for Subway, the media services agency announced today.

Draftfcb Honors Rising Creative Stars at the SCADDY Awards

February 03, 2012

As part of a creative recruiting trip, Tom O’Keefe, Draftfcb’s North American Executive Creative Director, proudly presented the first Draftfcb “Best Of Show” grant at the 2012 SCADDY awards on January 27.

Patrick Moorhead Named to the Faculty of the Path to Purchase Institute

February 01, 2012

Draftfcb announced today that Patrick Moorhead, SVP, Group Management Director of Mobile Platforms, has been named to the faculty of the Path to Purchase Institute.

Euro RSCG Chicago Sharpens Its Direction With Key Hire

February 03, 2012

To further advance its position as an integrated, unified leader for some of the world’s most recognized brands, Euro RSCG Chicago has named one of the industry’s most respected thought leaders to a pivotal guiding position.

Definition 6 Launches Timeline Movie Maker, a Personalized Cinematic Video Experience for Facebook Timeline

February 01, 2012

Definition 6, a unified marketing agency, today announced Timeline Movie Maker, a product that allows people with Facebook Timeline to see their content through a customized cinematic experience.

4A's Press Releases

Digital Advertising Alliance (DAA) Announces "Your AdChoices" Consumer Education Campaign

January 20, 2012

Created pro bono by MRM, the "Your AdChoices" campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A's Attracts an Inclusive Workforce

December 08, 2011

Ten students will receive a $10,000 scholarship as part of the 4A’s Foundation cornerstone scholarship program, Operation Jumpstart.

Effectiveness of Advertisements Remains High Across All VOD Ad Loads, Says Landmark Industry Study of Video on Demand Advertising

December 13, 2011

Advertising in video-on-demand (VOD) programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP).