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4A's Bulletins

Research Insights | Corporate Branding

May 15, 2013

Our newest Research Insights contains corporate rebranding success stories that can provide a valuable lesson for others contemplating a change.

2013 Employee Compensation Study Completed

May 10, 2013

The 2013 Employee Compensation final report, showing salaries as of January 31, 2013, has just been published.

4A’s Guidance | Agency Opportunity Screening Criteria

April 25, 2013

Agencies can dramatically increase new business performance by learning to be more selective in the pursuit of client opportunities. The 4A’s new business committee has developed guidance “4A’s Opportunity Screening Criteria.”

Agency News

NSA Media and Wishabi Form a Strategic Alliance to Bring Integrated Print and Digital Circular Strategies to Retailers

May 24, 2013

NSA Media announced today that they have formed a strategic alliance with Wishabi, a leading Toronto-based technology company, founded by former Microsoft engineers and dedicated to reinventing the e-circular.

The Source Agnostic Viewer is Here; Starcom USA Study Confirms Quality Content is King, Regardless of Platform

May 22, 2013

With the close of the 2013 Digital Content NewFronts and the Broadcast Upfronts yet many still challenge the vitality of digital content in the marketplace.

SapientNitro Introduces Sapient CommerceNow

May 21, 2013

At the IBM Smarter Commerce Global Summit, SapientNitro, part of Sapient (NASDAQ: SAPE), today announced the debut of Sapient CommerceNowSM.

4A's Press Releases

4A's Names GroupM's John Montgomery Chairman of its Media Policy Committee

May 14, 2013

John Montgomery, Chief Operating Officer of GroupM Interaction, has been named chairman of the American Association of Advertising Agencies (4A’s) influential Media Policy Committee, it was announced today.

DAA to Senate: For Consumer Choice, Build on What Already Works

April 24, 2013

Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.

Negotiations Between SAG-AFTRA, 4A’s and ANA Result in Mandate for Ad-ID in All Commercial Production

April 24, 2013

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A's Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID.

Upcoming Webcasts

How To Build a Digital Project Brief

June 6, 2013

Learn new techniques
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Trends and Innovation that will Shape Planning

June 12, 2013

Discover the latest technology
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Developing and Implementing a Client Leadership Strategy

June 20, 2013

Improve revenue growth
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Quote Of The Week

"It is important to understand the limitations of audience measurement methodologies."
 
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