May 16, 2012If you operate in the B2B marketing world or need to communicate with government officials, this is a must-read publication.May 08, 2012In a recent meeting, the 4A’s Print Media Committee decided to send a letter to the Association of Magazine Media (MPA) and major publishing companies, urging them to become more transparent and accountable, specifically for digital extensions.May 02, 2012Over the past few weeks we have seen the explosion of the Online Video “Newfronts.” Our newest Media Matters explores this exciting new world of video fluidity.April 25, 2012"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling. April 20, 2012In late March, the 4A’s issued the bulletin “How Brands Can Use Pinterest Without Breaking the Law.” Since that time, Pinterest has updated its Terms of Service. | 