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  • Madison Avenue & Minority-Owned Radio Partnership Program Forum

    A free event uniting our communities and advancing our industry. Learn More.

  • Media Rating Council Issues Final Social Media Measurement Guidelines

    Read the release

  • Call for Entries

    4A's 2nd Annual Partner Awards

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  • The Creative Impulse

    Defending Pharma and Health DTC
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  • Last Call To Enter 4A's 2016 Partner Award in Health & Wellness

    Five Winning Strategies To Guide You

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  • The 4A's Issues 'Transparency Guiding Principles of Conduct'

    January 29, 2016

    A working group of 4A's media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.

    ANA/4A's Agency Reviews for Project Work Guidance Considerations

    January 28, 2016

    An ANA/4A's task force has developed ANA/4A's Agency Reviews for Project Work Guidance Considerations, a white paper that provides clients and agencies with principles to help optimize the review process for project assignments.

    Park Dental Clips Tooth Fairy's Wings

    February 08, 2016

    Gabriel deGrood Bendt (Gdb) is helping Park Dental highlight its local doctor-owned status and reputation for personal care in new TV spots.

    4A's and ANA Issue First-Ever Guidelines for Competitive Project Reviews

    January 28, 2016

    The 4A's and ANA have issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.
    Retrieving Data
    Spring, 2016

    IPA Foundation Certificate

    Certification: A highly coveted credential for entry-level associates (one year or less experience), now available through a partnership between the 4A's and its UK-based sister organization the IPA.

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    Feb 16

    Digital Project Management: Tips on How to Do It Better

    Webinar: Join Nick New, Managing Director, The Knowledge Engineers, and learn tools you need to help projects to run smoother, on time and on budget.

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    Feb 17

    Connecting with the Consumer: How to Develop Insights that Lead to Great Advertising

    Webinar: This foundational level course is designed for all agency brief writers, reviewers or recipients eager to understand consumer insight fundamentals and the tools to leverage them.

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    Feb 18

    The Client Trends Defining Agency Selection: The Top Five Trends for 2016

    Webinar: Join Brent Hodgins of Mirren Business Development for a discussion of the reasons behind these trends. This session is particularly helpful for those playing a key role in the growth of their agency.

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    Feb 25

    Social Media Week NYC: How to Land an Agency Job in Social Media

    Panel: Stop by 4A's NYC headquarters to listen to this moderated panel discussion with members of the 4A's Social Media Committee from agencies 360i, SapientNitro, VML, MEC, who will share tips about what it takes to land a social media role at an agency. Complimentary to all attendees.

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