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4A's Bulletins

Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters

January 26, 2012

With the Internet now an integral part of everyday life, recent illicit online activity has become a center of attention and concern for many. Team that with ever-evolving technologies and you have a recipe for “knock-off industry.”

Production Matters | SAG + AFTRA Signatory Obligations: Successor Liability

January 24, 2012

The 4A’s frequently receives inquiries from members who are signatories to the SAG and AFTRA TV and Radio Commercials Contracts regarding signatory obligations under the contracts in the event of a sale or a merger of an advertiser or agency.

Research Insights | Netsize Guide: Truly Mobile

January 06, 2012

The 4A’s has partnered with Netsize to offer you a free download of “The Netsize Guide by Gemalto: Truly Mobile,” a comprehensive reference work on the state of mobile technology and its impact on business and society.

Media Matters | Search Campaign Performance Tips

January 06, 2012

These search campaign performance tips will help you shape your report so it speaks to the themes that matter to the brand.

Research Insights | B2B Social Marketing

December 14, 2011

Why not bring consumer world fun into the B2B space? Some marketers have been doing this with great success. In this Research Insights, we present guidelines and some excellent case histories for you.

Agency News

GroupM Strengthens Global Management Structure

January 26, 2012

GroupM today announced that Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named President of GroupM, a new position.

Definition 6 Brings Live Horseracing to Facebook Via HBO's "Luck $50K Challenge" App, Bridging Offline and Online Events for Complete User Experience

January 27, 2012

The Luck $50K Challenge will feature a first-of-its-kind, bi-coastal horseracing event, creating the ultimate racing experience for users, bridging traditionally offline live content to an online forum.

Award-Winning Engagement Planner Joins MEC North America

January 25, 2012

In this new role, he will be based in New York and report to Mason Franklin, Managing Director of Engagement Planning. Kristian will be working across clients in the agency’s Global Solutions group.

Crowley Webb Prepares to Work Around the Clock for You and Who

January 23, 2012

Crowley Webb will work for twenty-five straight hours to create a campaign that will strengthen You and Who’s brand presence in their current markets, as well as help the company expand into new cities.

Sasha Savic Named CEO of MediaCom USA

January 19, 2012

Sasha Savic, a global media agency executive with extensive experience in the US and overseas today was named CEO of MediaCom USA, a new position.

4A's Press Releases

Digital Advertising Alliance (DAA) Announces "Your AdChoices" Consumer Education Campaign

January 20, 2012

Created pro bono by MRM, the "Your AdChoices" campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A's Attracts an Inclusive Workforce

December 08, 2011

Ten students will receive a $10,000 scholarship as part of the 4A’s Foundation cornerstone scholarship program, Operation Jumpstart.

Effectiveness of Advertisements Remains High Across All VOD Ad Loads, Says Landmark Industry Study of Video on Demand Advertising

December 13, 2011

Advertising in video-on-demand (VOD) programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP).

Upcoming Events

2012 Institute of Advanced Advertising Studies

Philadelphia

January 18–April 6, 2012

The 4A's most prestigious training program. This year's client: Hertz
Register Now

2012 Institute of Advanced Advertising Studies

New York

January 23–May 14, 2012

Work and strategize for a real-world client: the USPS.
Register Now

Redefining the Brief

4A's Webinar

February 24, 2012

How to develop briefs that matter, featuring Tim Williams.
Register Now

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