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News

Technology Matters | Information Technology Committee Discussion Points

August 25, 2010

This is a summary of the discussion points from 4A’s Information Technology Committee meetings.

Human Resource Matters | Agency Core Competencies … Internship Guidelines … Executive Compensation … HR Committee Discussion Points

August 26, 2010

The 4A’s periodically newsletters on human resource issues in the agency business. The newsletter is aimed at agency human resource professionals and other individuals with human resource responsibilities at their agencies.

4A’s to Hold Inaugural Jay Chiat Festival and Awards to Celebrate Strategic Thinking October 11-13 In Miami

August 26, 2010

The Jay Chiat Strategy Festival, the world’s first international festival of strategic thinking, will be held October 11-13, 2010 in Miami, it was announced today by the 4A’s and its Strategy Committee.

G2 USA Names Gretchen Ramsey to New Role as Director, Social Media

August 26, 2010

Ramsey will oversee social media strategy for G2’s roster of digital clients.

Laughlin Constable Honored Twice for Workplace Flexibility

August 24, 2010

The integrated communications agency was one of 29 Milwaukee-area organizations with 1–100 employees to be given the “Top Milwaukee Workplace” award this year.

Bulletins

Technology Matters | Information Technology Committee Discussion Points

August 25, 2010

This is a summary of the discussion points from 4A’s Information Technology Committee meetings.

Human Resource Matters | Agency Core Competencies … Internship Guidelines … Executive Compensation … HR Committee Discussion Points

August 26, 2010

The 4A’s periodically newsletters on human resource issues in the agency business. The newsletter is aimed at agency human resource professionals and other individuals with human resource responsibilities at their agencies.

4A’s 2010 MAIP Graduation & Career Fair

August 12, 2010

The 4A’s 2010 MAIP (Multicultural Advertising Intern Program) Graduation and Diversity Career Fair were held today to celebrate the achievements of this year’s 133 interns.

New "Economic Nexus" Definitions Could Add Additional Tax Burdens to Agencies

July 27, 2010

In recent weeks, the 4A’s has noted a significant increase in the number of calls from member agencies concerning changes in the nexus standards in various states.

Media Matters | 2010 4A’s On-Demand Guidelines Review

July 16, 2010

Since 2005, the Digital Video Innovation Committee of the 4A’s has been issuing a desired set of guidelines that is designed to help advertisers and their agencies judge the effectiveness of ad messaging in an on-demand video environment.

Press Releases

4A’s to Hold Inaugural Jay Chiat Festival and Awards to Celebrate Strategic Thinking October 11-13 In Miami

August 26, 2010


4A's Names Portia Badham Senior Vice President, Communications and Singleton Beato, Senior Vice President, Diversity and Inclusion

July 14, 2010


Extreme Reach Completes Integration With Ad-ID to Streamline Management and Distribution of Advertising

July 16, 2010


Mediabrands, Microsoft to Unveil Developments of Future-State Campaign Management Architecture and Encourage Greater Industry Collaboration

June 22, 2010


2010–2011 4A’s Board of Directors Announced

June 08, 2010


Upcoming Events

Presenting When You’re Not in the Room...

4A's Webinar Series

September 24, 1:00 PM EDT

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Account Management Workshop

New York City

October 8, 2010

How to Lead Clients, Grow Accounts and Partner With Creatives
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Jay Chiat Strategy Festival

Miami

October 11–13, 2010

The Future in Practice
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4A's and "The Future of Media"
The 4A’s has reached out to the Federal Communications Commission offering support and information on the changing role and function of marketing in today’s business world and in the future.

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Review Central
"Review Central" is a 4A's sponsored web platform which is structured to facilitate advertising community commentary and the exchange of timely information on agency searhes, client RFP's and new business pitches.

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Local Online Advertising Metrics
Question: "We are doing some local online advertising and are running into the same analytical questions we have every time we do local Internet advertising for any of our clients."

Visit the information exchange in Media Matters. (Members only content)
Online Creative Best Practices
This research brief was drafted exclusively for 4A’s by Dynamic Logic, a leading research firm. Special thanks to Amy Fayer, Research Director of Dynamic Logic, for developing this insightful piece with actionable advice on maximizing the effectiveness of online creative.

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4A's Benefits Plans
4A's Benefits designs, manages, and monitors benefits and insurance programs exclusively for 4A's members. Working with 4A's Benefits offers significant advantages for member agencies of all sizes.

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