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  • Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

    In this op-ed, 4A's CEO Nancy Hill discusses how the 4A's is tackling equality issues with new research and a yearlong, multiplatform initiative.
    Read Now on Adweek

  • Social Intelligence Trends and Tool Selection Guidance

    Prepared by the 4A's Social Media Committee, this whitepaper explores what to look for when evaluating social intelligence tools.
    Download the Whitepaper (PDF)

  • How the 4A's is Tackling the Overtime Issue in Washington

    Peter Kosmala, 4A's SVP of government relations, details the impact a labor policy could have on the industry and how agencies can respond to Washington's controversial proposal.
    Read Now on Campaign

  • Partner Awards Winners Announced

    4A's have revealed the winners of the Partner Awards during Transformation 2016.
    See Who Won

  • Why So Many People Leave Advertising

    4A's and LinkedIn study highlights factors behind low morale.
    Read Now on Adweek.com

  • 4A's RFI: Celebrating 100 Years of Advertising

    The 4A's is looking for an agency partner for an exciting initiative celebrating the industry and the 4A's 100th anniversary.
    Learn More

  • Top Speakers to Catch at 4A's Transformation 2016

    TechnologyAdvice discusses five speakers not to be missed at the 4A's flagship conference this month.
    Read Now

  • Who's Afraid of Ad Blocking?

    MediaPost provides an overview of this issue and its impact on the industry.
    Read Now







  • 2016 SAG-AFTRA Commercials Contracts - Memorandum of Agreements (MOA's) and Drafting Agreements

    April 14, 2016

    The 2016 SAG- AFTRA Commercials Contracts Memorandum of Agreements (MOAs) and Drafting Agreements are now posted on the Joint Policy Committee website.

    TUNEIN TAPS MCKINNEY AND LAUNCHES NEW BRAND CAMPAIGN

    April 27, 2016

    4A's, McKinney, TuneIn

    Quantcast and the 4A's Partner to Offer Educational Series on Programmatic Advertising

    March 28, 2016

    Quantcast, 4A's, Programmatic Advertising

    The 4A's Reveals Winners of the 2016 Partner Awards

    March 22, 2016

    The 4A's closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A's Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.
    Retrieving Data
    Spring, 2016

    IPA Foundation Certificate

    Certification: A highly coveted credential for entry-level associates (one year or less experience), now available through a partnership between the 4A's and its UK-based sister organization the IPA.

    Learn More
    Apr 26

    INFOBESITY SERIES: Eliminate Your Weapons of Mass Distraction

    Webinar: Join Julie Fotos for a lively one-hour session that will help you maximize your productivity.

    Learn More
    May 3

    Case Study Writing: Turn Them Into Effective Selling Tools

    Webinar: Most clients believe that case studies are irrelevant and do a poor job of selling the agency. Given this, how can you write them in a way that better positions your agency as exactly what they need?

    Learn More
    May 5

    How to Thrive in a Project-Based World

    Webinar: Based on a broad survey of agency practices, this webinar shows how to profitably meet the needs of clients who want to work with agencies in a more modular way, deploying best-in-class talent and resources against specific assignments.

    Learn More
    May 10

    INFOBESITY SERIES: Reclaim Your Energy, Creativity and Freedom

    Webinar: Join Julie Fotos for an exploration of the ways you can improve performance by managing your energy, instead of your time.

    Learn More
    The 4A's is offering more learning and development opportunities than ever before.

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