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  • How Account Management Was Reborn

    This piece by Maureen Morrison discusses the evolution of account management, and quotes Mollie Rosen, 4A's EVP of Agency Relations & Membership.
    Read Now on AdAge

  • Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

    In this op-ed, 4A's CEO Nancy Hill discusses how the 4A's is tackling equality issues with new research and a yearlong, multiplatform initiative.
    Read Now on Adweek

  • Social Intelligence Trends and Tool Selection Guidance

    Prepared by the 4A's Social Media Committee, this whitepaper explores what to look for when evaluating social intelligence tools.
    Download the Whitepaper (PDF)

  • How the 4A's is Tackling the Overtime Issue in Washington

    Peter Kosmala, 4A's SVP of government relations, details the impact a labor policy could have on the industry and how agencies can respond to Washington's controversial proposal.
    Read Now on Campaign

  • Why So Many People Leave Advertising

    4A's and LinkedIn study highlights factors behind low morale.
    Read Now on

  • U.S. Department of Labor Modifies Overtime Pay Rules

    May 19, 2016

    We want to alert Members to the U.S. Department of Labor release of modified employee overtime pay rules. The new rules which take effect on December 1, 2016 will have a material impact on many U.S. businesses including marketing service companies.

    Deutsch Lands a One-Two Punch

    May 16, 2016

    Announcement of New Chief Creative Officers Completes NY Office Reinvigoration and Supercharges LA Creative Might

    Quantcast and the 4A's Partner to Offer Educational Series on Programmatic Advertising

    March 28, 2016

    Quantcast, 4A's, Programmatic Advertising

    The 4A's Reveals Winners of the 2016 Partner Awards

    March 22, 2016

    The 4A's closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A's Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.
    Retrieving Data
    June, 2016

    4A's Executive Leadership Program

    Training: This three-day course is designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

    Learn More
    May 24

    Leading Through Change: How to Overcome Resistance and Drive Lasting Change

    Webinar: Join Mark Zumwalt as he discusses how to spot resistance to change when it comes up, and how to lead yourself and others through it.

    Learn More
    June 2

    Getting Started on Strategy

    Webinar: The hardest part of developing a powerful strategy is often getting started. On June 2nd, join Robin Hafitz, Open Mind Strategy, who will share her proven and hard-won "strategies to create strategies."

    Learn More
    June 8

    The Weapons of Creative Leadership Series: How to Maximize Your Leadership Impact

    Webinar: Join Rob Reilly, Global Creative Chairman of McCann Worldgroup, for a discussion of how to maximize your impact as a leader.

    Learn More
    The 4A's is offering more learning and development opportunities than ever before.

    View All Upcoming Events

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