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About Us GraphicThe American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. We are a management-oriented organization that provides leadership, advocacy and guidance to the advertising community in critical areas such as agency operations, compensation, business development, talent management, government policy and technology.

Some of the common reasons agencies join the 4A’s include a desire to elevate brand reputation in the industry, a need for outside management perspective, staff training and development, or an interest in networking with other agency leaders facing similar business challenges.

Additional financial incentives include access to our team of full-time research specialists, invaluable in pitching and winning new business, and participation in benefits programs which can realize significant savings for some of our members.

To find out if membership is right for you, download the attached materials:

To request an application and fee schedule, please email Jennifer Seidel at

In This Section

2013 Year In Review
Welcome to the 4A's 2013 Year in Review.

About the Association
Constitution and By-laws, Mission Statement, Standards of Practice.

About the Executives
Executive Staff of the 4A's

Benefits of Membership
4A's members have unparalleled access to an abundance of helpful information and resources that will clearly serve to set them apart from their peers.

Contact Us
Looking for more information on any of the 4A's events or initiatives? Having a problem using this Web site? 4A's staff are ready and able to assist.

How to Apply
Interested in joining the 4A's? Start here.

My Notebook

My Notebook

PR Forum:
24/7 Always On Communications

May 14 | JWT, NYC
The industry’s top journalists, agencies and brand managers will convene for an open conversation about what's going on and what's next.
> Learn More

NY Seminar:
Strategy For Account Managers

May 15 | NYC
Send your account managers to improve their new business pitches and gain digital strategy insights.
> Learn More

More Seminars & Webinars
Spring 2014 | Nationwide
We have dozens of professional development events scheduled...
> View All Events

PR Forum 2014
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