4A's Benefits designs, manages, and monitors benefits and insurance programs exclusively for 4A's members. The Foundation grants scholarships to multicultural students studying advertising at the college and graduate school levels as an effort to increase diversity among the country’s advertising agencies. Ad-ID is a Web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media. Founded by the AAAA in 2004, Advertising Week is a weeklong celebration of the economic and cultural impact of advertising in the United States. | 