The 4A's Foundation is a charitable institution founded in 1997 and operated in cooperation with the 4A's. The Foundation grants scholarships to multicultural students studying advertising at the college and graduate school levels as an effort to increase diversity among the country’s advertising agencies.

Through its cornerstone scholarship program, Operation Jumpstart, the Foundation works with selected post-graduate creative portfolio schools to identify aspiring art directors and copywriters of diverse racial and ethnic backgrounds. Since 1997, more than $1.7 million in scholarships has been awarded and nearly all of the scholarship recipients have gone on to obtain jobs in the advertising industry.

See also Scholarship Programs; Operation JumpStart provides financial assistance to aspiring multicultural art directors and copywriters, and has provided scholarships for more than 150 students since 1998.