4A's Agency Management Services provides industry thought leadership, develops and promotes best practices, and offers consultative services to member organizations and their staff personnel.
The 4A's offers a wealth of information and assistance in many areas, including:
- Agency Compensation – guidelines and best practices; surveys on methodology, rates, and client perceptions; negotiating and intellectual property.
- New Business – guidelines and best practices; Agency Search database, Tools Tips and Tactics webinars.
- Human Resources – salary and benefits information; sample policies and manuals
- Agency Administration and Operations – financial management advice; sample contracts and forms.
- Publications – a large collection of booklets, white papers, and positions papers on a wide variety of management issues.
4A's Management Services also provides consultation on agency operations including trends, benchmarks, planning suggestions and networking referrals.