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Bill Tucker 

 

Bill Tucker

EVP, Media Relations
Bill Tucker is new to the 4A's and serves as the association's central liaison with the media community as well as overseeing all of the 4A's media committees and task forces. In addition, he develops strategic partnerships for 4A's signature events including the annual Transformation Conference and other initiatives, as well as providing data and analytic expertise to the association and its members.

Bill has held prominent leadership roles for several years in the industry and most recently served as president global client operations for Starcom MediaVest Group, where he had been engaged since 1999. Previously, he held roles including chief executive officer for MediaVest, US; president, Client Services and Agency Operations, MediaVest New York and executive vice president and managing director, MediaVest New York. He has also worked with NW Ayer & Partners New York; North Castle Partners; Chiat Day Advertising; and Saatchi & Saatchi Advertising. He regularly served as a 4A's Media Policy Committee member.

He earned his Bachelor of Science degree from Villanova University and attended New York University's Stern MBA program. He serves on the Villanova School of Business Dean's Advisory Board, was an Adjunct Professor at NYU's Stern Undergraduate program and was named Ad Age Media Maven in 2009.
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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
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4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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4A's CreateTech
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