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Bill Tucker 

 

Bill Tucker

EVP, Media Relations
Bill Tucker is new to the 4A's and serves as the association's central liaison with the media community as well as overseeing all of the 4A's media committees and task forces. In addition, he develops strategic partnerships for 4A's signature events including the annual Transformation Conference and other initiatives, as well as providing data and analytic expertise to the association and its members.

Bill has held prominent leadership roles for several years in the industry and most recently served as president global client operations for Starcom MediaVest Group, where he had been engaged since 1999. Previously, he held roles including chief executive officer for MediaVest, US; president, Client Services and Agency Operations, MediaVest New York and executive vice president and managing director, MediaVest New York. He has also worked with NW Ayer & Partners New York; North Castle Partners; Chiat Day Advertising; and Saatchi & Saatchi Advertising. He regularly served as a 4A's Media Policy Committee member.

He earned his Bachelor of Science degree from Villanova University and attended New York University's Stern MBA program. He serves on the Villanova School of Business Dean's Advisory Board, was an Adjunct Professor at NYU's Stern Undergraduate program and was named Ad Age Media Maven in 2009.
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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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