Agency Relations & Education
|Jennifer oversees the agency relations team, training and education, and the annual Strategy Festival. Her focus is on ensuring that the 750+ 4A's member agency brands are connected to the advertising community in the ways most relevant to them, whether it's joining a committee, council or forum, participating in a training seminar, or attending a national conference. |
Jennifer joined the 4A's following 19 years leading interactive and traditional accounts at agencies in San Francisco and New York including BBDO, AKQA and Hal Riney & Partners. Her clients included AOL, Motorola, Bank of America, Palm Computing and Sprint PCS.
Her most recent role prior to the 4A's was as chief value architect for WPP's Enfatico, where she directed global strategy and integrated campaign development for Dell's Consumer Division across Asia, Europe, North America and Latin America.