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Mike Donahue 

 

Mike Donahue

EVP
Mike Donahue guides the strategic partnerships of the 4A's, overseeing its annual industry Transformation conference, media services and other industry outreach initiatives, including the 4A's Rising Stars program and the Agency 2020 research project.

He serves as staff officer for the Media Leadership Council. And, he has been closely involved in the development of Ad-ID™, the identification code for all media forms. Mike also represents the 4A's on cross-industry initiatives on measurement and brand value.

Before he joined the 4A's, Mike's career included account management roles at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was a member of the Executive Committee of the Board of Directors of both agencies.

Mike has a Liberal Arts degree from Villanova University and an MBA from the Wharton School, University of Pennsylvania.
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My Notebook

My Notebook

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

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