EVP, Strategic Partnerships
|Mike Donahue joined 4A's after a career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was a member of the Executive Committee of the Board of Directors of both agencies. |
He serves as staff officer on several 4A's special projects and committees, including the Value of Advertising, Creative, Large Agency Management, Interactive Agency Management committees. At the 4A's, Donahue is responsible for overseeing conferences & special events, media services and many industry outreach initiatives. In this capacity, he has been closely involved in the development of Ad-ID™, the identification code for all media forms.
Currently, he represents 4A's on cross-industry initiatives on measurement, brand development and a major new technology-enabled media buying and billing project. As senior staff officer on all Value of Advertising initiatives, Donahue was also instrumental in starting two major research projects (Engagement and Emotional Response to Advertising) before turning them over to the ARF for development and execution.
He is a director of the 4A's Foundation, Inc.
Mike has a liberal arts degree from Villanova University and an MBA from the Wharton School, University of Pennsylvania.