|Mike Donahue guides the strategic partnerships of the 4A's, overseeing its annual industry Transformation conference, media services and other industry outreach initiatives, including the 4A's Rising Stars program and the Agency 2020 research project. |
He serves as staff officer for the Media Leadership Council. And, he has been closely involved in the development of Ad-ID™, the identification code for all media forms. Mike also represents the 4A's on cross-industry initiatives on measurement and brand value.
Before he joined the 4A's, Mike's career included account management roles at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was a member of the Executive Committee of the Board of Directors of both agencies.
Mike has a Liberal Arts degree from Villanova University and an MBA from the Wharton School, University of Pennsylvania.