Marketing & Communications
|Portia Badham provides strategic oversight and management for all of the 4A's communications and marketing to promote its services that benefit member agencies. Specifically this includes social media; e-marketing for 4A's conferences, events, and initiatives; content for Web properties; and branding as well as media relations. |
Portia also serves as staff liaison for the Agency Communications and Client Public Relations committees that address industry issues of importance to advertising communications professionals and oversees the planning and execution of the bi-annual 4A's Public Relations conference.
She joined the 4A's in 2010 and prior to that was president of BadWyn Communications, a public relations and events management agency she founded in 1999. Her other positions included vice president, public affairs for the national cable television network, the Odyssey Channel; associate director, public affairs, Children's National Medical Center in Washington, DC; and director, public relations, Liberty Medical Center, Baltimore, MD. A former journalist, she's worked as a print reporter, on-air newscaster and news writer.
Portia holds degrees in Advertising and Communications from Towson State University and Fashion Institute of Technology.