Despite the perception that membership to the Association is "only for big agencies," size is not a criterion for membership. In fact, more than 50 percent of 4A's dues-paying members bill less than $20 million annually. Small and mid-sized agencies across the country have greatly benefited from the programs, consulting, research services, and support that the 4A's has to offer.
We offer our members a wide range of information and services that they can use, everything from preparing for new business and training their employees to running their agencies more efficiently and profitably.
Our focus is on helping our members succeed. They reap the rewards of belonging to the Association every day--and so do their clients.
The 4A's is here to keep the agency business healthy and prosperous: on the bottom line, in the public eye, from the top down, and from the bottom up.