The 4A’s offers a customized membership designed especially for colleges and universities with advertising and advertising-related curricula.
Designed with the goal of providing colleges and universities with the information they need to create up-to-date curricula, as well as for faculty and students conducting research, this membership package provides schools with access to the 4A’s extensive online research tools and resources, including:
- AMIGO (Advertising, Marketing, Industry, Global—Online), a full-text database of articles about companies and brands with a marketing focus;
- BUDDY (Business Demographics and Data for You!), a tool to generate detailed demographic tables and household spending charts for any US geographic entity down to zip code level; and
- Research Essentials, a collection of industry facts, statistics, surveys, and white papers on topics such as advertising volume, agency business trends, and new products.
Education Membership will provide additional benefits to both faculty and students.
Access to Selected Events, Seminars and Conferences
Our conferences are designed to highlight best practices in the advertising industry and feature compelling presenters and interactive breakout sessions and discussions. As a member of the 4A’s, you will have the option to send faculty to a number of our industry seminars and conferences at member pricing.
Professional Development Seminars and Webinars
Throughout the year, the 4A’s sponsors numerous workshops and Webinars that provide detailed, specific experience across disciplines to agency professionals at all levels.
24-Hour Research Resources
By creating an account on the 4A’s Web site, faculty and students receive 24/7 access to the wide array of content, blog posts, research, and video offered online.
Multicultural Advertising Internship Programs (MAIP)
Students who qualify will have the opportunity to apply to this celebrated yearly internship program.
Faculty and students can stay on top of industry news through 4A’s SmartBrief, our daily e-mail newsletter. Compiling the very best industry news from hundreds of top sources, it’s what decision-makers need to know.
This is just one more step that the 4A’s is taking to ensure the quality, capabilities and diversity of future advertising industry professionals.
The annual membership fee is $3,000. Please contact the 4A's Agency Relations and Membership department at (212) 682-2500 for more information.