Creative Technologies Committee and New Initiatives
A new Creative Technologies committee was announced in 2011 with 16 participants from agencies from across the U.S. The committee, which held its first meeting in New York in February 2012, was responsible for planning the successful CreateTech 2012. There is increasing interest in the committee and new members will be added this year. Additionally, initial plans were developed for the creation of communities for senior technologists/leaders (CTO/CIO/CDO) and the developing leadership positions in experience design in advertising.
Creative Technologies also expanded support for the efforts of the digital board and business management practices groups building a website and curating content for the 4A's patent issue initiative (http://patents.aaaa.org), and consulting with members and committees on digital practice areas such as project management.