The 4A's-ANA Joint Policy Committee (JPC) facilitates an effective marketing industry working relationship with the commercial performer unions. The commercial agreements with the performer unions represent an annual $1 billion marketing investment which are the largest collective bargaining agreements in the entertainment industry as well as being among the largest union agreements of any kind in the US. The JPC stewards agreements covering the employment terms of more than 130,000 actors and musicians.
Key activities of the JPC in 2012:
• In 2012, the JPC and SAG-AFTRA completed the joint GRP-E Pilot Project, a test model developed to assess the practicality of implementing a GRP-based system for performer compensation. The JPC successfully convinced SAG-AFTRA of the value in continuing to partner with the industry on developing a GRP-based system, and the industry and the union have agreed to jointly undertake a supplemental project –called the Clearinghouse Initiative – which is designed to address GRP-E challenges.
• Successfully negotiated a one-year extension to the current collective bargaining agreement with the American Federation of Musicians.
• The JPC through the Industry-Union Joint Commercial Review Committee vigorously
defended against attempts by the performer unions to expand jurisdiction under the commercials contracts to marketing and other messages that are beyond the current definitions of commercials in those contracts.
The JPC has also commenced intensive preparation for collective bargaining with SAG-AFTRA for the upcoming Commercials Contract negotiations which will commence in early 2013.