In 2013, the 4A's continued its efforts to program and execute world-class events that offer professional development, strategic networking and strengthened its portfolio of conferences including staging the inaugural Data Summit
Sir Martin Sorrell, Worldwide CEO of WPP, kicked off the summit with a "data call to arms." Other thought leaders weighed in on the current state of Big Data and the next major inflection points, privacy concerns, industry trends and the roles of agencies when working with big data.
Nearly 1,100 attendees at Transformation: The Idea Effect
held in New Orleans in March heard from a stellar line-up of speakers from big brand companies and agencies including Procter & Gamble, Campbell Soup, Mondelēz International, Geico, BBDO, Leo Burnett and 360i. In addition, the six media family heads shared insight on the future of media investment agencies.
Other conferences during the year included CreateTech
, the premier annual conference, now in its third year, that focuses on the rapidly advancing field of creative technology. Speakers from the spectrum of creators and leaders in the field were presented over a day and a half at an exciting venue in Brooklyn, NY, the Brooklyn Bowl. Headliners included Wendy Clark from Coca-Cola and Ray Kurzweil from Google.
Titled "Strategy &," the annual Strategy Festival
in late October in Nashville, highlighted the future of strategy and its role in relation to research, creativity, data, innovation, business goals and content. Among the featured speakers was a one-on-one interview with music industry insider, founder and CEO of Big Machine Records, Scott Borchetta, who gave a fascinating look at the music label as content creator.