MAGNA Advertising Forecasts
US Ad Forecast | Digital momentum leads MAGNA to raise 2024 advertising market forecast to +9%
MAGNA’s latest predictions reveal that U.S. ad revenues will grow 9.2% this year to reach $369 billion. The prediction finds that most industry verticals will grow ad spend in 2024, especially retail, travel, food & drinks, and automotive.
The 2024 election cycle will generate $9 billion of additional ad revenue; up 13% vs. the 2020 cycle.