The Federal Communications Commission recently announced a new initiative focusing on the “Future of the Media.” Noting the importance of advertising to a free and vital media, the 4A’s has reached out to the Commission offering support and information on the changing role and function of marketing in today’s business world and in the future.

The 4A’s Media Committees, along with the Washington Office, will be meeting with Commissioners and their staff in the next few months to pinpoint areas of common interest and issues where the industry and the Commission can work together. For more information on the initiative, see http://reboot.fcc.gov/futureofmedia.

Contact Dick O’Brien in the 4A’s Washington office for more information on the 4A’s activities.