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Business Resources 

Company ProfitsThe 4A's is more than just a trade association; it is a collection of talented and accomplished individuals across all industry disciplines dedicated to sharing their own experiences and best practices with a larger community.

In addition, the 4A's is dedicated to promoting and celebrating the very best the industry has to offer by sponsoring awards programs and special events, such as Advertising Week.

In Management

The 4A's conducts extensive surveys of industry and member costs, salaries, etc.

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In Research

Get the latest on Travel, Healthcare, and much more in our new Industries section !

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In Creative

Which creative elements most drive the branding impact of online ads? 

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In This Section

4A's Benefits
Benefits designs, manages, and monitors benefits and insurance programs exclusively for 4A's members. Working with 4A's Benefits offers significant advantages for member agencies of all sizes.

Creative Matters
The face of advertising is its creative. Through webinars, awards programs and publications, the 4A's is a committed advocate of the creative process.

Management Matters
The 4A's Agency Management Services division provides consulting and advisory services to member agencies on a variety of management-related topics.

Media Matters
The 4A's is charged with a wide array of responsibilities related to the planning and buying of media within the marketing communications landscape.

Production Matters
Production Services supplies members with unbiased information on broadcast and print production management for more cost-efficient advertising production.

Research
4A's Research Services offers a rich variety of web-based information and tools to 4A's members. This page is the gateway to those resources.



My Notebook

My Notebook

PR Forum:
24/7 Always On Communications

May 14 | JWT, NYC
The industry’s top journalists, agencies and brand managers will convene for an open conversation about what's going on and what's next.
> Learn More

NY Seminar:
Strategy For Account Managers

May 15 | NYC
Send your account managers to improve their new business pitches and gain digital strategy insights.
> Learn More

More Seminars & Webinars
Spring 2014 | Nationwide
We have dozens of professional development events scheduled...
> View All Events

Mobile Media Summit Upfront
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