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Agency Management-Related Bulletins 

The 4A's issues a variety of bulletins addressing topics that impact our Members. Within the agency management arena, that includes guidance on compensation, best practices, agency search, and other issues that can substantially impact an agency's bottom line. Below is a list of some of our more recent management-oriented bulletins.

4A's Guidance Paper: The Myth of The Working vs Non-Working Ratio

Developed by the 4A's finance committees, this paper helps facilitate and inform agency-client discussions related to the composition of effective and efficient marketing investment.

4A's Publication | Strong Link Between Advertising and Stock Value

The research revealed in our new 4A's book proves investing in advertising and marketing strengthens brands and leads to increased stock price.

4A's Management Matters

The 4A's Management division recently published two Management Matters: Agency Management and Ownership Transition and Corporate Social Responsibility. Why CSR?

$9.6 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

2014 was another record year for the 4A’s Workers’ Compensation Program, with covered payroll growing to $9.3 billion and insured employees increasing to 139,000.

4A's Position Paper on Agency Compensation

The 4A's Board of Directors has adopted a new 4A's position paper, developed by the 4A's Finance Committees, "Best Practice Guidance| Agency Compensation: Market-Based Labor Rates."

Research Insights Newsletter

We're excited to bring you the inaugural issue of our monthly Research Insights newsletter.

4A's Guidance | Allocation of Risk, Indemnification & Limitations on Liability

Members of the 4A's legal, finance and commercial practices communities have developed agency-client master service agreement (MSA) guidance related to Allocation of Risk, Indemnification & Limitations on Liability.

4A's Client Audit Guidance

"4A's Client Audit Guidance" recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures.

$10.6 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders

It was another record year for the 4A’s Workers’ Compensation Program in 2013, with covered payroll growing to $9 billion and number of insured employees reaching 127,000.

Advertising Agency Salaries: A Few Things You May Not Know

The 4A's has analyzed the data from the recently released 2014 Employee Compensation survey report and developed a number of key observations presented in the paper, Advertising Agency Salaries: A Few Things You May Not Know.

2014 Employee Compensation Study Available

The 2014 Employee Compensation final report, showing salaries as of March 31, 2014, has just been published.

4A's Data Security Awareness Guidance

The 4A's Data Security Awareness Guidance white paper was developed by members of the 4A's data security task force to elevate awareness of data security challenges.

Research Insights from 4A's Transformation 2014

This Research Insights covers four of the themes carried throughout 4A's Transformation 2014.

4A's Agency Performance Incentive Compensation Survey Reports Findings

There has been a lot of industry discussion of agency performance incentive compensation and payment by results. However, there is little recent agency information on the prevalence of such arrangements, their structure, and their economic impact.

SAG-AFTRA 2013 Commercials Contracts - Clarifications

After conclusion of the 2013 Commercials Contracts negotiations and subsequent ratification, several issues came under review by the JPC and SAG-AFTRA that warranted further discussion and clarification.

ANA-4A’s JPC Seminar-Los Angeles 4-29-14 SAG-AFTRA 2013 Commercials Contracts

On April 29, 2014, the ANA-4A's Joint Policy Committee will be conducting a seminar in Los Angeles to discuss what’s new in 2014 in regard to the SAG-AFTRA 2013-2016 Commercials Contracts.

GIG, Your Global Innovations Gateway | Exclusively for 4A's Members

4A's Research Services is proud to introduce GIG (Global Innovations Gateway), the go-to resource for the most innovative entrepreneurial ideas from around the world. It's a great online research tool for creatives, planners or brand managers.

4A's Analysis of Agency Costs Report Available

The 2013 Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2012 agency data, is now available.

4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information

The 4A's and ANA are pleased to announce the Patent Assertion Information Aggregation and Dissemination Program (PAID).

2012 Total Compensation | Confidential Study Available to 4A's Members

An updated survey comparing the base salaries, bonuses, deferred compensation, and total compensation for the highest-paid individuals in 95 member agencies with annual gross income up to $75 million.

Research Insights | Consumer Behavior in the BRICS

Learn how much consumers are spending in 10 categories (food & drink, housing, health, etc.) in each of the BRICS (Brazil, Russia, India, China, and South Africa) countries, as well as other valuable consumer trends.

ANA/4A’s Agency Selection Briefing Guidance

The 4A's and ANA believe there is an opportunity to further improve the agency search process by developing best practice guidance tools around the subject of briefings throughout the agency selection process.

4A's Patent Guidance

Recent agency experiences with patent assertion matters have led the 4A's to a few patent guidance recommendations for agencies.

4A’s Guidance | Agency Opportunity Screening Criteria

Agencies can dramatically increase new business performance by learning to be more selective in the pursuit of client opportunities. The 4A’s new business committee has developed guidance “4A’s Opportunity Screening Criteria.”

4A's Client Compensation | Best Practices Do's and Don'ts

A cross-industry task group has developed guidance and is advocating best practices that will help marketing services agencies interact more productively with client procurement groups and industry compensation consultants.

4A’s “Agency Best Practices: Project-Based Assignments” Guidance

To assist 4A’s members in addressing the many aspects involved in assessing and structuring project assignments, an “Agency Best Practices: Project-Based Assignments” guidance and discussion Wiki workspace has been created.

4A’s Client PR Committee Releases Survey Results

The 4A’s Client Public Relations Committee has released results from a recent survey designed to help agency leaders determine whether and how best to integrate public relations into their service offerings.

The 4A’S Welcomes Four Additional Firms to the 4A’s Legal Consultation Program

The 4A’s extends its welcome to the four newest additions to the law firms who participate in the 4A’s Legal Consultation Program.

Project Management Matters | Managing Global/Virtual Account Teams

This Project Management Matters includes techniques and approaches that will help you to manage your global/virtual account teams in a way that ensures consistent campaign execution, margin enhancement and client satisfaction.

New 4A's Publication | "How to Build a Training Program at Your Agency"

"How to Build a Training Program at Your Agency," the newest booklet in the 4A's Management Series, is now available.

4A’s 2012 Labor Hourly Billing Rate Survey Report: Now Available

The 4A’s 2012 Labor Billing Rate Survey Report provides updated labor billing rate information which will allow all industry constituents to satisfy their respective due diligence responsibilities through marketplace-based information.

Survey Results | Ending the Agency Talent Rotisserie

Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. The results of the survey were released at Cannes today in a segment entitled "Ending the Agency Talent Rotisserie."

2012-2013 4A’s Board of Directors Announced

The 4A’s announces the 2012-2013 Board of Directors and Board Officers following its Board of Directors’ meeting today in Chicago.

Research Insights | Observations from Transformation LA 2012

"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling.

Do You Have an Advertising-Related Legal Question?

The 4A's legal consultation program is now in its 12th year. The feedback from the participating law firms and the 4A's members who have utilized this service has been excellent.

Human Resource Matters | Training in Agencies

This issue of Human Resources Matters is focused entirely on training in agencies.

Client Data Security

This discusses the background on data security issues, the difference between data security and disaster recovery, and offers illustrative samples of data security policies obtained from 4A's members.

4A’s Agency Compensation Summit—Program Content

This bulletin describes the 4A's Compensation Summit and provides 4A’s members with access to all content from the "How to Get Paid What You're Worth—Now" summit.

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4A's Agency Communications Summit 2016
June 8 | Conference
Come meet the most important journalists covering the advertising, marketing and media industries today.
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