Guide to Agency Compensation
Value-based pricing. Cost plus. The never-ending negotiations between agency and client feature an endless array of terminology and pricing theories. Is your agency getting paid what it is worth?
The 4A's conducts and sponsors numerous surveys throughout the year on topics relevant to the business, including closer looks at the state of the industry, agency costs, employee salaries and benefits and new business trends.
4A's Agency Management Services provides industry thought leadership, develops and promotes best practices, and offers consultative services to member organizations and their staff.
Agency management and marketing-related resources, including lists of consultants and suppliers, forms and contract templates, and a databank of agency job descriptions.
The 4A's periodically publishes Position Papers on important advertising- and management-related topics. These Papers are presented as best practice guidance for members and the entire marketing-communications industry.
Scope of Work Planning
The 4A’s and Michael Farmer, CEO of Farmer & Company LLC, provides guidance on best practices and illustrative examples of how to design, structure, implement, assess and report critical agency work output information.
To assist our members, the 4A’s has compiled the following management best practices, media guidelines, and cutting-edge research related to the recession, all in one convenient location.