Valuing Agency Intellectual Property
Candice Kersh, Partner, Frankfurt, Kurnit, Klein & Selz PC looks at traditional and alternative practices, considerations and case examples associated with developing, protecting and leveraging agency developed ideas and work product.
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|New Business Process
|Non-Disclosure Agreements (NDA)
|4A's Position Papers; Lessons Learned
| Preserve Ownership
| New Business/Agency Search Agreements
|Usage and Payment
|Proactive: Agreements, Notices
|Value—What Agencies Do
|Benefits of Payment for Value
|Limitations and Carve Outs
| Special Services
| Incentive Compensation
| Alternative amd Additional Compensation
|Possibilities for Change
|End of Kersh Presentation
|Kersh Questions and Answers Session
|1. Are there examples you can cite of equity sharing arrangements?
|2. Who should be involved in Intellectual Property and Ownership discussions?
|3. Are clients really willing and interested in discussing value-oriented approaches (i.e., alternatives to traditional labor-based arrangements?)
|4. Are there examples of agencies developing and commercializing their own IP?
|5. Are there examples in new/emerging media where agencies have retained economic interest in the work they develop?
|6. How are agencies getting paid when they develop video or electronic games or non-advertising properties for clients?
|End of Kersh Q&A