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Intellectual Property 101

Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz, presents on intellectual property laws, rules and case examples, and discusses the difference between protection under the law and contractual protection.

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Topic	Approx. Time
Intellectual Property and Advertising Services	0:51
Why you need a new agency and client contract	1:26
What does the law protect?	4:57
Patents	5:48
Trademark	9:36
Copyright	12:57
Work for Hire	17:55
Transfers and Assignment	19:39
Public Domain	26:27
Derivative Works and Parity	36:18
Contracts	46:57
Concepts	51:10
Strategy	53:40
Ideas	56:52
Ownership	58:54
Indemnification	59:32
End of Kurnit Presentation	1:10:50
Kurnit Questions and Answers Session	1:10:51–1:21:35
1. Can you discuss IP ownership and usage dynamics associated with consumer generated content?	1:10:55
2. What ownership and use challenges result from a client using multiple agencies?	1:13:38
3. Can you discuss agency responsibility and/or indemnification liability related to private, personal consumer information?	1:15:53
4. What role does or can any agency advertising liability (or errors or omissions) insurance policy play in protecting an agency from indemnification claims?	1:18:27
End of Kurnit Q&A	1:21:35