IP Ownership and Monetization on Other Creative Industries
Joseph Lewczak, Partner, Davis & Gilbert LLP, discusses IP structures and business models in other creative and service industries, including music, publishing, movies, gaming, and software.
» Jump to the Video Presentation
» View Table of Contents
|Different Approaches to Intellectual Property
|End of Lewczak Presentation
|Lewczak Questions and Answers Session
|1. Does agency need to own the intellectual property in order to link agency compensation to usage work?
|2. In many other creative industries, the creator receives an advance against royalties. Is there an analogous structure that is relevant to the advertising industry?
|3. If the client funds the risk of the creative development process, shouldn't the client own the rights to the use of the work?
|4. When multiple agencies are involved in developing executions for a client, how can the originating creative entity get fairly paid for the impact of their creative ideas?
|5. The publishing and music industries are completely different business models. Can you really compare agency compensation to an artist's payment model where there are no sales without the artist's work?
|End of Lewczak Q&A