Reset Password| Help|
  • Print |
  • |
  • Share

IP Ownership and Monetization on Other Creative Industries 

Joseph Lewczak, Partner, Davis & Gilbert LLP, discusses IP structures and business models in other creative and service industries, including music, publishing, movies, gaming, and software.

» Jump to the Video Presentation
» View Table of Contents



Topic Approx. Time
Different Approaches to Intellectual Property 0:38
Advertising Industry 1:00
Music Industry 2:58
Movies 5:54
Network TV 9:57
Cable TV 10:23
Publishing 13:10
Fine Arts 17:40
End of Lewczak Presentation 20:05
Lewczak Questions and Answers Session 20:05–28:04
1. Does agency need to own the intellectual property in order to link agency compensation to usage work? 20:13
2. In many other creative industries, the creator receives an advance against royalties. Is there an analogous structure that is relevant to the advertising industry? 21:21
3. If the client funds the risk of the creative development process, shouldn't the client own the rights to the use of the work? 22:49
4. When multiple agencies are involved in developing executions for a client, how can the originating creative entity get fairly paid for the impact of their creative ideas? 22:42
5. The publishing and music industries are completely different business models. Can you really compare agency compensation to an artist's payment model where there are no sales without the artist's work? 26:29
End of Lewczak Q&A 28:04
  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Data Summit 2015
Feb. 3 | NYC
Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office and keynoted by Jonathan Nelson, CEO of Omnicom Digital.
> Learn More

4A's Partner Awards

4A's Partner Awards
Untitled 1
Untitled 1
Login error. Please try again.
Sign In