Achieving Your Goals
Ron Urbach, Partner, Davis & Gilbert LLP, discusses how to conduct client discussions related to ideas, ownership and use of work product plus offers tips on negotiating appropriate ownership and compensation agreements.
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|The Industry Today
|Steps to Control Your IP and Compensation
|New Business RFP
| NDA Terms
| Presentation Materials
| Pre-Existing IP
| Third-Party Rights
| Payment and Ownership
| Territory, Time and Media
| Non-Advertising Materials and Use
|4A's Compensation Dialogue Process
|Incorporate Value in Compensation Discussions
|End of Urbach Presentation
|Urbach Questions and Answers Session
|1. Is agency ownership and IP discussion merely a ploy by agencies to get more money from clients?
|2. How can usage rights and usage economics be structured when there are multiple agencies working on a client's business?
|3. Can you elaborate on examples of pre-existing agency IP?
|4. What are the Intellectual Property implications of user-generated content and digital new media?
|5. Are there contract forms that agencies are using with suppliers that need to be updated to reflect agency rights and usage assignment provisions?
|6. You have mentioned "Baby Bob" and "Sock Puppet" as examples of agency owned creative elements; can you elaborate on these examples?
|End of Urbach Q&A