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New Business Tool Kit 

Tool KitThe following resources should be considered essential parts of the New Business/Agency Search portfolio for agency and advertiser professionals.

» 4A's Agency Search
Looking to unleash the next great ad campaign? Find the right 4A's Member agency for your business needs.

» Best Practice Guidance: Agency Search Agreements
The American Association of Advertising Agencies recommends that agencies execute new business agreements with client prospects at the outset of every agency search.

» Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New-Business Process
The 4A's recommends that agencies preserve ownership of new business-search ideas, plans and work product.

» Standardized Marketer New Business Questionnaire
The Questionnaire is designed as a recommended guideline for agencies to follow when evaluating participation in an agency search.

» Guidelines for the Pursuit of New Business
The following nine points serve to emphasize the obvious need for agencies to add quality new business to both build the agency and replace lost or reduced revenues while remaining mindful of some current new business pitfalls.

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My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More


Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac Untitled 1
Untitled 1
 
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