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New Business Tool Kit 

Tool KitThe following resources should be considered essential parts of the New Business/Agency Search portfolio for agency and advertiser professionals.

» 4A's Agency Search
Looking to unleash the next great ad campaign? Find the right 4A's Member agency for your business needs.

» Best Practice Guidance: Agency Search Agreements
The American Association of Advertising Agencies recommends that agencies execute new business agreements with client prospects at the outset of every agency search.

» Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New-Business Process
The 4A's recommends that agencies preserve ownership of new business-search ideas, plans and work product.

» Standardized Marketer New Business Questionnaire
The Questionnaire is designed as a recommended guideline for agencies to follow when evaluating participation in an agency search.

» Guidelines for the Pursuit of New Business
The following nine points serve to emphasize the obvious need for agencies to add quality new business to both build the agency and replace lost or reduced revenues while remaining mindful of some current new business pitfalls.

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My Notebook

My Notebook

4A's Talent@2030:
The Business of People & Culture

Aug 11–12 | NYC
Agency talent executives should join us for the first talent leadership conference of its kind, featuring keynote speaker Cindy Gallop and more!
> Learn More

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On). Early registration rate ends July 31.
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Early registration rate ends Sept. 30.
> Learn More

4A's CreateTech
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