» Digital in a Downturn: Smart Strategies for Tough Times (Ogilvy & Mather)
Investment in digital allows marketers to engage with massive audiences, optimize marketing initiatives in real time, and easily test and scale digital initiatives according to their company’s needs. By leveraging digital technology, marketers can target individuals and engage them with compelling brand experiences. And all this can often be achieved at the expense of competitors, who may not realize that consumers
today want to have a relationship and a dialogue with their brands.
» Doing More With Less: A Point of View on Marketing in a Recession (Ogilvy & Mather)
We face one of the most challenging business environments in years. Marketers will be asked what actions they intend to take. This document has seven points of advice based on Ogilvy’s experience in guiding brands through previous recessions, mixed with some of the latest academic thinking. It is intended as a starting point for a discussion that we would like to have with you.
» JWT Anxiety Index: Brand Answers for an Anxious World
JWT’s AnxietyIndex.com blog is intended to help brands navigate consumer anxiety. In times of heightened consumer anxiety, what brands need is real-time data that can help them navigate a rapidly changing landscape—they need answers to new questions and a point of view on the types of businesses and business practices that will emerge.
» Draftfcb's 13 Commandments of Recovery Marketing
Draftfcb's publication boils down the wisdom from clients, consultants, bloggers, and consumers to craft 13 Commandments for brands that have had enough of reacting to the recession and are ready to own recovery.