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Agency Management and Business Development 

» Research Matters | Preparing Brands for the Recovery: Get Your Clients to Act Now
There are unmistakable signs of an impending economic upturn as soon as September. New studies show that marketers plan to implement new marketing activities months before the recession ends. What does this mean for your agency and your clients? The 4A’s has compiled an insightful resource that makes a strong case for you to talk to your clients now about planning for post-recession spending.


» Surviving in This Challenging Economy
4A’s members have asked the Association for guidance on steps to take in this challenging economic environment. In this bulletin, 4A’s Management Services Division shares a few tips, tools and tactics that you may want to consider as you evolve your 2009 plans. Topics span Business Development, Client Spending Commitments, Client Compensation, Vendor Liability and Payment Terms, Talent Retention and Motivation and “Fundamental Blocking and Tackling.”


» 2009 Economy and Agency Implications Survey and Report
The 4A’s recently conducted an Economy and Agency Implications Survey to understand the degree to which the recession is affecting 4A’s members, and to understand the implications that this difficult economic environment is having on agency economics, staffing levels, and operating priorities, including client services activities.


» 4A's Business Development Blog
How are others weathering the storm? Share experiences, learn to maximize your pitching and prospecting mindset, and converse with your fellow members of the agency new business community.

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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

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4A's Discount to Borrell Associates
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