» A Sluggish Economy Will Hold Down Media Inflation in 2009
For more than three decades, Robert J. Coen, Senior Vice President and Director of Forecasting at Interpublic’s Magna unit, has presented 4A's members with his predictions for the coming year.
» Corporate Trade or Barter: Financial Flexibility for Today’s Economy
The 4A’s has periodically studied and commented on the use of corporate trade or barter as a tool to expand media budgets or better utilize an advertiser’s excess (under-performing) assets to create an advertising budget. Given the current economic climate, it seems like a good time to revisit how corporate trade works and provide an updated point of view in order to help members who may be or are considering using it.