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Chief Executive Officer 

Agency Function
5, Chief Officer/Executive

Level of Experience
2, Executive

Objective

To conduct the affairs and activities of the corporation in such a manner as to assure continuing growth and profitability with fair and harmonious relationships within the corporate organization.

Status

The CEO reports to the Board of Directors.  Reporting to the CEO are:

  • Executive Vice President
  • Manager, New Business
  • Chairman Operating Committee
  • Management Supervisors
  • Manager, Public Relations
  • Senior Vice President, Creative Department
  • Manager, Marketing Services
  • Manager, Yellow Pages
  • Office Manager
  • Executive Secretary

 

Responsibilities 

  • Develops long-range plans for agency and public relations division.
  • Conducts annual shareholder meeting.
  • Serves as Chairman of Management Committee.
  • Conducts day-to-day activities of the corporation.
  • Serves as member of the Operating Committee.
  • Approves the employment of key personnel.
  • Counsels with employees regarding business and personal problems.
  • Maintains active participation in AAAA, AMA, and other association activities.
  • Meets with outside consultants, as required.
  • Involves himself/herself in client management contact.
  • Assists in new business development.
  • Reviews all monthly activity reports.
  • Submits accurate time reports on the 15th and last days of each month.
  • Submits his/her expense account at least monthly, with receipts for all expenditures exceeding $10.00.
  • Demonstrates responsibility and maturity in the agency by observing normal working hours, keeping his/her secretary advised of his/her whereabouts while out of the office, and being conservative in the use of agency funds and resources.

 

Standards Of Performance

  • Satisfactory performance has been achieved by the CEO when, in the opinion of the Board of Directors:
  • The Corporation shows continuing growth and profitability, and relationships within the corporate organization are harmonious.

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