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Associate, Marketing Services 

Agency Function
11, Marketing

Level of Experience
4, Staff

Duties

Keeps at all times completely current on:

• New products/services being introduced.
• New marketing/promotion techniques.
• New methods or channels of distribution for a particular group or groups of products/services.
• Keeps at all times completely current on consumer psychological, social, and economic trends as they impact the marketing climate.
• Maintains a high competence in a particular area of technical skill;  e.g., operations research, creative idea generation, statistics, problem-solving through group dynamics, etc.
• Maintains ongoing personal communication with specialist colleagues in the group, with members of the research department, and with personnel of the company information center so that he/she is aware of major developments in all areas and cognizant of the most efficient interdisciplinary interactions.

Uses this high degree of special expertise to:

• Provide marketing consulting services to all account management groups.
• Carry out special marketing projects for agency clients.
• Develop new product/service concepts for clients and prospects.
• Suggest new marketing or distribution opportunities for clients.
• Utilize the agency’s unique statistical/psychological tools for planning complex marketing strategies.
• Keep account management groups, clients, and agency management apprised of significant trends of special concern to them.

Specifications

Length and Type of Experience Normally Required:  A minimum of six years balanced experience in marketing-related positions;  e.g., brand management marketing, sales, account management.  Should have very strong background in one or more special areas.

Education Normally Required:  Bachelor’s or Master’s degree.  In some areas, work beyond a Master’s degree is usually needed.

Personality Traits and Other Normal Requirements:  Highly analytical.  Excellent judgment.  Skilled expository writer.  Effective oral presenter.  Able to work successfully on several widely different projects simultaneously.  Sensitive to interpersonal relationships.  Able to inspire a high degree of confidence.

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
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4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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4A's CreateTech
Mobile Media Summit during Advertising Week
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