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Manager, Marketing Analysis 

Agency Function
11, Marketing

Level of Experience
3, Manager


• Has at all times an overview awareness of marketing analysis work being carried out by Associates.
• Allocates marketing analysis assignments among Associates.
• Prepares proposals to clients and prospects for special marketing analysis projects.
• Carries out special marketing analysis projects for clients.
• Provides marketing analysis consulting services to account management groups.
• Suggests areas for marketing analysis investigation.
• Reviews and critiques marketing analysis work prepared by associates.


• Length and Type of Experience Normally Required:  A minimum of 10 years balanced experience in marketing analysis.  Half this experience should be with an advertising agency.
• Education Normally Required:  Master’s Degree, plus additional professional preparation.
• Personality Traits and Other Standard Requirements:  Highly analytical;  excellent judgment.  Skilled expository writer.  Effective oral presenter.  Able to comprehend and cope with a large number of creative and administrative projects simultaneously.  Sensitive to interpersonal relationships.  Able to inspire a high degree of confidence.  Able to revise and critique professional work constructively.  Able to motivate professional excellence.

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