• Keeps at all times completely current on:
• new products / services being introduced;
• new marketing / promotion techniques;
• new methods or channels of distribution for a particular group, or groups, of products / services.
• Keeps at all times completely current on consumer psychological, social, and economic trends as they impact the marketing climate.
• Maintains a high competence in a particular area of technical skill, e.g., operations research, creative idea generation, statistics, problem-solving through group dynamics, etc.
• Maintains ongoing personal communication with specialist colleagues in the group, with members of the research department, and with personnel of the company information center, so that he/she is aware of major developments in all areas and cognizant of the most efficient interdisciplinary interaction.
• Uses this high degree of special expertise to:
• provide marketing consulting services to all account management groups;
• carry out special marketing projects for agency clients;
• develop new product / service concepts for clients and prospects;
• suggest new marketing or distribution opportunities for clients, planning complex marketing strategies;
• keep account management groups, clients, and agency management apprised of significant trends of special concern to them;
• as required, supervises the work of associates in the group on major projects and deputizes for the group manager in various administrative responsibilities.
• Length and Type of Experience Normally Required: A minimum of six years balanced experience in marketing-related positions, e.g., brand management, marketing, sales, account management. Should have very strong background in one or more special areas.
• Education Normally Required: Master’s Degree. In some areas, work beyond a Master’s Degree is usually needed.
• Personality Traits and Other Standard Requirements: Highly analytical; excellent judgment. Skilled expository writer. Effective oral presenter. Able to work successfully on several widely different projects simultaneously. Sensitive to interpersonal relationships. Able to inspire a high degree of confidence.
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