REPORTS TO: Executive Vice President/ General Manager
POSITION SUMMARY: The Director of Business Development is responsible for all sales and marketing activities of the agency and implementation of the business development plan, which includes: prospecting, lead generation and qualification, presentation development and follow-up.
Merchandises account activities.
Develops/updates new sales literature.
Provides direct marketing to new business prospects.
Develops relationships with agency search consultants.
Enhances the agency Web site with creative samples.
Manages/develops an electronic presentation piece.
Works with the Media department to develop contacts with media representatives in all key markets.
Works to build prospects/contacts through existing clients and through the Account Service group.
Develops and maintains a prime prospect list which includes qualified prospects from the financial, high tech, health care, travel and tourism, telecommunications, package goods, consumer and retail arenas.
Manages/keeps regular contact with companies on the prospect list.
Builds relationships between agency and key prospects.
Creates opportunities to pitch new accounts.
Understands the business and marketing challenges of key prospects.
Develops sales strategies for key prospects.
Coordinates presentation/pitch approaches.
Develops responses to requests for proposals (RFPs).
Researches all prospects.
Organizes, directs and makes physical arrangements for presentations.
Targets marketers with specific parameters.
Promotes high-impact, highly integrated advertising, Web development, Specialized Marketing in-channel selling systems and results-oriented public relations programs to our geographic area.
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