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Director / Public Relations 

Agency Function
15, Public Relations

Level of Experience
3, Manager

REPORTS TO:    President

POSITION SUMMARY:  The Director / Public Relations is responsible for the flow
and quality of work throughout the department; managing the account team; retention and growth; and business development.


Develops and markets agency’s Public Relations Division and its people/products.

Monitors and controls the revenue growth and profitability of the Public Relations Division.

Actively pursues new business opportunities.

Provides counsel to others in the department to help manage the overall workload.

Maintains top-level client contact.

Represents the department at agency new business and other meetings as needed.

Leads new business and agency retention efforts.  This includes scouting new business opportunities, analyzing research, writing public relations proposals and plans, and making presentations to potential clients.

Works to manage department employees and evaluate staffing requirements.

Represents the division and company in the community through affiliation with non-profit/civic organizations and professional associations.

Maintains positive working relationships with agency’s other divisions, in order to enhance project workflow and cultivate new business opportunities.

Oversees division account planning, revenue growth, profitability, work quality, client relations and strategic development.

Sets the tone to create a spirit of department teamwork, enthusiasm and high quality.


• Sales Training & New Business

• Public Relations Conference


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