Reset Password| Help|
  • Print |
  • |
  • Share

Media Research Associate 

Agency Function
16, Research

Level of Experience
4, Staff

Responsibilities

• Report on current dimensions of advertising media; review historical trends that are pertinent to current media usage; analyze new media for applicability to clients.
 
• Investigate, analyze, and evaluate all syndicated research services, and monitor quality of service provided by contracted services. Act as liaison between the agency and syndicated services.

• Develop new, more efficient uses of media research resources and facilities.
 
• Prepare research reports and releases on media developments and issues, disseminating information to Media and Account Management personnel.
 
• Prepare detailed reports on advertising activity and expenditures of clients and competitors.
 
• Supervise assistant staff members and assist in their development.

Specifications

• Length and type of experience normally required: Two years in media planning, buying, research, or related field.

• Education normally required: Bachelor’s degree.

• Personality traits and other normal requirements: Broad perspective. Self-motivating. Ambitious. Analytical, inquisitive nature. Interpersonal skills. Open-minded, articulate. Writing and presentation skills (or demonstrated potential.)

 Download this job description.doc

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More


4A's Partner Awards
4A's Discount to Borrell Associates
Untitled 1
 
Login error. Please try again.
Sign In