Reset Password| Help|
  • Print |
  • |
  • Share

Media Research Associate 

Agency Function
16, Research

Level of Experience
4, Staff

Responsibilities

• Report on current dimensions of advertising media; review historical trends that are pertinent to current media usage; analyze new media for applicability to clients.
 
• Investigate, analyze, and evaluate all syndicated research services, and monitor quality of service provided by contracted services. Act as liaison between the agency and syndicated services.

• Develop new, more efficient uses of media research resources and facilities.
 
• Prepare research reports and releases on media developments and issues, disseminating information to Media and Account Management personnel.
 
• Prepare detailed reports on advertising activity and expenditures of clients and competitors.
 
• Supervise assistant staff members and assist in their development.

Specifications

• Length and type of experience normally required: Two years in media planning, buying, research, or related field.

• Education normally required: Bachelor’s degree.

• Personality traits and other normal requirements: Broad perspective. Self-motivating. Ambitious. Analytical, inquisitive nature. Interpersonal skills. Open-minded, articulate. Writing and presentation skills (or demonstrated potential.)

 Download this job description.doc

  • Print |
  • |
  • Share
My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
Untitled 1
 
Login error. Please try again.
Sign In