Reset Password| Help|
  • Print |
  • |
  • Share

Media Research Director 

Agency Function
16, Research

Level of Experience
3, Manager


• Manages Media Research Department, including training and development of personnel.
• Directs and coordinates media research activities for all offices; acts as liaison between Media Research and other departments, clients, outside organizations, and industry associations.
• Keeps abreast of developments in media and advertising; synthesizes issues into policy and applications; generates topics for investigation.
• Determines Media Department policy on research sources and applications.  Investigates and evaluates available syndicated research services and computer capabilities; recommends and maintains contracts with those most efficient for Media.
• Disseminates to Media and Account Management staff information on media issues, developments, and dimensions via the Media Reports and other releases.
• Counsels Media Department staff in the interpretation, analysis, and use of the media research tools for client-specific problems and generalizes results, where applicable, to Media Department needs; develops new and more effective uses of research resources and facilities.


• Length and Type of Experience Normally Required: Five years of media research or media planning, with previous supervisory responsibility.
• Education Normally Required: Bachelor’s Degree.
• Personality Traits and Other Standard Requirements: Ability to conceptualize on a broad scale.  Ability to work with, direct, and motivate others.  Confident.  Creative.  Innovative.  Solid writing and presentation skills.

Download this job description.doc

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
> Learn More

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

View All Events

Untitled 1
Login error. Please try again.
Sign In