Reset Password| Help|
  • Print |
  • |
  • Share

Media Research Director 

Agency Function
16, Research

Level of Experience
3, Manager

Duties

• Manages Media Research Department, including training and development of personnel.
 
• Directs and coordinates media research activities for all offices; acts as liaison between Media Research and other departments, clients, outside organizations, and industry associations.
 
• Keeps abreast of developments in media and advertising; synthesizes issues into policy and applications; generates topics for investigation.
 
• Determines Media Department policy on research sources and applications.  Investigates and evaluates available syndicated research services and computer capabilities; recommends and maintains contracts with those most efficient for Media.
 
• Disseminates to Media and Account Management staff information on media issues, developments, and dimensions via the Media Reports and other releases.
 
• Counsels Media Department staff in the interpretation, analysis, and use of the media research tools for client-specific problems and generalizes results, where applicable, to Media Department needs; develops new and more effective uses of research resources and facilities.

Specifications

• Length and Type of Experience Normally Required: Five years of media research or media planning, with previous supervisory responsibility.
 
• Education Normally Required: Bachelor’s Degree.
 
• Personality Traits and Other Standard Requirements: Ability to conceptualize on a broad scale.  Ability to work with, direct, and motivate others.  Confident.  Creative.  Innovative.  Solid writing and presentation skills.

Download this job description.doc

  • Print |
  • |
  • Share
My Notebook

My Notebook

PR Forum:
24/7 Always On Communications

May 14 | JWT, NYC
The industry’s top journalists, agencies and brand managers will convene for an open conversation about what's going on and what's next.
> Learn More

NY Seminar:
Strategy For Account Managers

May 15 | NYC
Send your account managers to improve their new business pitches and gain digital strategy insights.
> Learn More

More Seminars & Webinars
Spring 2014 | Nationwide
We have dozens of professional development events scheduled...
> View All Events

Mobile Media Summit Upfront
Untitled 1
 
Login error. Please try again.
Sign In