Reset Password| Help|
  • Print |
  • |
  • Share

Media Research Director 

Agency Function
16, Research

Level of Experience
3, Manager

Duties

• Manages Media Research Department, including training and development of personnel.
 
• Directs and coordinates media research activities for all offices; acts as liaison between Media Research and other departments, clients, outside organizations, and industry associations.
 
• Keeps abreast of developments in media and advertising; synthesizes issues into policy and applications; generates topics for investigation.
 
• Determines Media Department policy on research sources and applications.  Investigates and evaluates available syndicated research services and computer capabilities; recommends and maintains contracts with those most efficient for Media.
 
• Disseminates to Media and Account Management staff information on media issues, developments, and dimensions via the Media Reports and other releases.
 
• Counsels Media Department staff in the interpretation, analysis, and use of the media research tools for client-specific problems and generalizes results, where applicable, to Media Department needs; develops new and more effective uses of research resources and facilities.

Specifications

• Length and Type of Experience Normally Required: Five years of media research or media planning, with previous supervisory responsibility.
 
• Education Normally Required: Bachelor’s Degree.
 
• Personality Traits and Other Standard Requirements: Ability to conceptualize on a broad scale.  Ability to work with, direct, and motivate others.  Confident.  Creative.  Innovative.  Solid writing and presentation skills.

Download this job description.doc

  • Print |
  • |
  • Share
My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
Untitled 1
 
Login error. Please try again.
Sign In