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Background and Situation Analysis 

Scope of Work Video Section 1: Background and Situation Analysis

Topics Covered Include:
- Past 20 Years Challenges (00:37)
- Units of Work (5:09)
- Standard Efficiency (8:09) 
- Industry Growth & Compensation Decline (15:40)
- Summary: Fees, SOW & Profits (28:09)
- Scope of Work Recommendations (29:46)

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Adweek Project Isaac
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