Compensation Dialogue Process, Negotiating SOS & SOW, Pricing Continuum
Biography and background on the Scope of Work series featured speaker, Michael Farmer, CEO, Farmer and Company.
Past 20 Years Challenges, Units of Work, Standard Efficiency, Industry Growth & Compensation Decline, Summary: Fees, SOW & Profits, and Scope of Work Recommendations
Putting a Floor Under Income, Planning, Resource Standards & Compensation, Getting Started – Evolving a Process, Planning SOW with your Clients
Opening remarks by the SOW series featured speaker, Mike Farmer of Farmer and Company
Introduction to the 4A's Scope of Work video series and a brief look back at the 4A's history of leadership on the topic.
Ramifications of under resourcing? What is a standard Unit of Work? Getting Procurement to embrace SOW- impact on compensation? Establishing a Ratio between Client Service/Planning and Creative?
Multi-Dimensional SOW, Rebalancing Income, Effects From Income Redistribution, Managing SOW Across Offices
Framework of SOW System, Scope of Work List, SOW Template, Resources Standards, Creative Resource Calculations, Resource and Fee Analysis, Scope of Work Tracking Elements, Scope Tracking System Template
Labor Multipliers, Value Hierarchy, Relevance of Value Criteria, Talent – The MBA Boom, The Value Mission, Value Pricing – Strategic Transformation, Reforming Remuneration