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Scope of Work Planning 

Michael FarmerGiven the importance of Scope of Work planning and tracking, the 4A’s has developed a video recording with Michael Farmer, CEO of Farmer & Company LLC,, that provides 4A's members with guidance on best practices and illustrative examples of how to design, structure, implement, assess and report critical agency work output information. In this video, Farmer shares his perspectives on the drivers that affect Scope of Work and the economic implications of scope components, scope creep and scope modifications.

Michael Farmer is CEO of Farmer & Company LLC., a strategy consulting firm for advertising agencies and marketers. Farmer & Company provides systems support and management discipline to help agencies deal with changes that have affected the industry in recent years. Farmer advises the marketing service community that Scope of Work planning and tracking must become a core competence if the compensation for service model is to remain viable in the future. He also discusses tools used by Farmer & Company and provides illustrative cost and fee examples.

Table of Contents
Introduction by Tom Finneran, EVP, 4A's
About the Speaker
I. Background & Situation Analysis
II. Scope of Work – Projects & Agency Resources
III. SOW’s Multiple Multiple Markets – Disciplines 
IV. Activity-Based Compensation Strategy and Tactics 
V. 4A's Compensation Tools & Principles
VI. Questions and Answers
VII. Thoughts on Value Pricing

The 4A’s believes that it is essential for you to be able to plan and track Scope of Work because without a detailed, timely and evolving Scope process your agency is apt to face unrelenting Scope Creep and eroding profitability.

Adobe  Download Scope of Work and Activity-Based Pricing PowerPoint Materials
The PowerPoint presentation materials used by Mike Farmer and Tom Finneran are provided for your information and use. Please be advised that the sequence of the PowerPoint slides may be different then the video discussion sequence due to editing enhancements.

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