Introduction to the 4A's Scope of Work video series and a brief look back at the 4A's history of leadership on the topic. Includes: - Planning and Activity-Based Pricing - 4A's SOW Guidance - SOW Planning and Tracking
Article Start Date7/13/2009
SubjectAgency Compensation, Agency Finance, Agency Management, New Business
4A's TransformationMarch 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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