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Introduction by Tom Finneran, 4A's 

Introduction to the 4A's Scope of Work video series and a brief look back at the 4A's history of leadership on the topic.

Includes:
- Planning and Activity-Based Pricing
- 4A's SOW Guidance
- SOW Planning and Tracking

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
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4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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4A's CreateTech
Mobile Media Summit during Advertising Week
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