Introduction to the 4A's Scope of Work video series and a brief look back at the 4A's history of leadership on the topic. Includes: - Planning and Activity-Based Pricing - 4A's SOW Guidance - SOW Planning and Tracking
Article Start Date7/13/2009
SubjectAgency Compensation, Agency Finance, Agency Management, New Business
4A's Data Summit 2015Feb. 3 | NYC
Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office and keynoted by Jonathan Nelson, CEO of Omnicom Digital.
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