Introduction to the 4A's Scope of Work video series and a brief look back at the 4A's history of leadership on the topic. Includes: - Planning and Activity-Based Pricing - 4A's SOW Guidance - SOW Planning and Tracking
Article Start Date7/13/2009
SubjectAgency Compensation, Agency Finance, Agency Management, New Business
Measure Up in 2015!Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More