The face of advertising is its creative. Through Webinars, awards programs and publications, the 4A's is a committed advocate of the creators in the industry. Creative Services offers member agencies guidelines and best practices to aid the creative process.
Research Insights | Online Creative Best Practices
Which creative elements most drive the branding impact of online ads? This member bulletin, prepared exclusively for the 4A's by Dynamic Logic, offers agencies and marketers actionable advice for maximizing creative quality, the foremost driver of ad effectiveness -- even more important than targeting, ad size or ad format.
CREW | Creative Running Everywhere Worldwide
CREW is a database containing more than five million advertisements from around the world in five media. CREW allows you to: search for print, television, radio, outdoor, and Internet ads (there is a charge to obtain the actual creative); view ads in more than 50 countries and 27 languages; check on competitors’ advertising; provide insight into creative ideas; and search by company, brand, country or region, industry, medium, and date range.