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Creative Matters 

The face of advertising is its creative. Through Webinars, awards programs and publications, the 4A's is a committed advocate of the creators in the industry. Creative Services offers member agencies guidelines and best practices to aid the creative process.

GIG - Global Innovations Gateway

This new resource, available to 4A's members, is a cutting-edge idea generation database and a visual tool invaluable to a variety of tasks:

  • See the latest trends, ideas and concepts from around the world.
  • Check out new business ventures and learn from entrepreneurs and creatives.
  • Get inspiration for your latest campaigns or revive your existing campaigns

Research Insights | Online Creative Best Practices

Which creative elements most drive the branding impact of online ads? This member bulletin, prepared exclusively for the 4A's by Dynamic Logic, offers agencies and marketers actionable advice for maximizing creative quality, the foremost driver of ad effectiveness -- even more important than targeting, ad size or ad format.

CREW | Creative Running Everywhere Worldwide

CREW is a database containing more than 17 million advertisements from around the world in seven media. CREW allows you to:

  • Search for print, television, radio, outdoor, Internet, email, and Internet video ads (there is a charge to obtain the actual creative);
  • View ads in more than 65 countries and 27 languages;
  • Check on competitors’ advertising;
  • Provide insight into creative ideas;
  • Search by company, brand, country or region, industry, medium, and date range

In This Section

Awards Programs
4A's Awards Programs, such as the O’Toole Awards for Creative & Media Excellence and the Jay Chiat Awards for Strategic Excellence, celebrate the very best work undertaken by agencies every year.



My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
> Register Today

4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Super early registration ends July 10.
> Learn More

View All Events



4A's Jay Chiat Awards 2015

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