Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

The 4A’s Reveals Winners of the 2016 Partner Awards

The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.

Cablevision Unveils Tapp—An Advanced Media Planning Platform Powered By Census-Level Television Audience Data

Cablevision Media Sales today announced Total Audience Application (TAPP), an advanced data-driven tool that automates the planning of addressable and optimized linear television advertising campaigns.

Johan Boserup Named Global CEO GroupM Trading |

In a move to further enhance the group’s media buying and trading resources GroupM is bringing in Johan Boserup from Omnicom to lead the Global Trading discipline as Global CEO GroupM Trading.

GroupM Revises Global Ad Spending Forecast to 5.1% Growth in 2012 |

An uncertain economy in both Europe and the U.S. has led GroupM to project a 5.1 percent increase in 2012 global advertising spending in measured media to $506.3 billion, down from the 6.3 percent hike ($522 billion) forecast late last year.

GroupM Report Predicts Modest U.K. Ad Spending Growth This Year and Next

The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” said measured ad spending in the U.K. is expected to reach a total of £13.2 billion ($20.6 billion USD) in 2012, up from £12.7 billion ($19.9 billion) in 2011.

GroupM's Cross-Channel Attribution Capabilities Cited by Independent Research Firm |

GroupM’s Business Science unit and its LIVE technology platform have been cited by a leading independent evaluator as a top provider in the cross-channel attribution space, the only media agency group to be recognized.

GroupM Creates New Role to Help Drive Growth

GroupM today announced that Mike Tunnicliffe, a media agency executive with more than 20 years of international experience, has been named the company’s Chief Growth Officer, a new position.

GroupM Introduces New Innovation Center: GroupM Next

GroupM Next will focus on providing insights, in context, on the developments at both our core partners and emerging players in online, mobile, social and addressable.

GroupM Study Says 2011 Global Internet Ad Spend Hit $85 Billion for 17 Percent of Total Investment

Internet advertising hit $84.8 billion in 2011, representing a 16-percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM.

GroupM and Nielsen to Jointly Develop First-Ever Cross-Platform Advertising Measurement Tool

GroupM and Nielsen today announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.

GroupM Forecasts 2012 Global Ad Spending to Increase 6.4%

A newly revised spending forecast was made in GroupM’s biannual worldwide report, which predicted that globally, 2011 advertising spending in measured media would hit $490 billion, a 5 percent increase over 2010 spending of $467 billion.