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Media Matters 

The 4A's is charged with a wide array of responsibilities related to the planning and buying of media within the marketing communications landscape. Through its Media Services Division, the 4A's:

  • Counsels members who seek advice and information.
  • Establishes discounts with vendors for various products and services used by media departments at member agencies.
  • Manages eleven media committees.
  • Consults with our Washington, DC office on governmental issues and actions that involve the media industry.
  • Compiles Directory of Media Software.
  • Conducts surveys of interest to members.
  • Acts as official liaison on various industry boards and committees.

Best Practices

Guidelines for National TV Buying and Stewardship Audits

In the Bookstore

4A's Communities

4A's Media Committees discuss business on all topics Media.

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Forms & Contracts

Templates for more productive negotiations.

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In This Section

Communities
The 11 4A's Marketing and Media Communities encompass areas that range from medium-specific (e.g., print media) to cross-media (e.g., entertainment marketing) to media disciplinary (media measurement).

Forms and Contracts
Templates of contracts and forms that members can utilize in their negotiations with clients and interested parties.

Information Exchanges
The 4A's occasionally conducts informal "Information Exchanges" among smaller groups or communities. These quick surveys are usually narrowly focused on specific topics of interest to 4A’s members.



My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
Mobile Media Summit during Advertising Week
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